IX to Five, a new joint venture “built to supercharge the business of women’s sports,” is launching from David Levy and Chris Weil’s global sports marketing agency Horizon Sports & Experiences and popular women’s sports media company TOGETHXR.
Described as an offering “created in response to a clear and growing demand for authentic and engaging women’s sports content,” per the two companies, IX to Five “will focus on creating, developing, and commercializing women’s sports content through premium storytelling, unique intellectual properties, signature live experiences, and high-value brand partnerships.”
IX to Five will launch with a programming slate featuring talent including StudBudz, professional basketball players Courtney Williams and Natisha Hiedeman, and Lily Shimbashi, founder of Sportsish, known for her fresh perspectives on sports and pop culture, with additional content offerings to be announced later this year.
New joint venture IX to Five marks the second collaboration between TOGETHXR and HS&E, which preciously partnered in December at the annual early season basketball showcase Women’s Champions Classic. At the HS&E co-produced event at the Barclays Center, which was anchored by the University of Connecticut and featured Top 25 basketball teams, TOGETHXR recorded podcasts and additional content.
“Women’s sports is a high-growth, big ROI business. We’re excited to team up with TOGETHXR, the leader in women’s sports media, to deepen our commitment and redefine the commercial and consumer opportunities in the category,” Horizon Sports & Experiences co-CEO and founder David Levy. “IX to Five was born out of the industry’s need for infrastructure and a year-round strategy to turn unprecedented momentum into sustained media and commercial impact. We are creating a scalable platform, which complements HS&E’s premium programming, for brands to invest in a more meaningful, authentic way and for fans to have more opportunities to engage with the athletes and content shaping culture.
“Women’s sports doesn’t need more moments — it needs infrastructure that turns momentum into careers, culture, and commerce,” TOGETHXR executive chair Nancy Dubuc said. “TOGETHXR has helped move the space from ‘after hours’ attention to always-on storytelling, and this partnership with David and Horizon Sports & Experiences accelerates that shift — building a platform where athletes, creators, and brands grow together year-round.”
Leave a Reply