Who’s at the Sun Valley Moguls Retreat This Year

Welcome back to the OG billionaires’ retreat. Each July, executives disembark off private jets in Idaho for investment banker Herb Allen’s exclusive “summer camp for moguls” in Sun Valley. The Allen & Co event, held July 7-11 this year, was once free of reporters but now is more like an annual chase for crumbs of news among journalists on-site. (It’s always a good bet that People Inc mogul Barry Diller will deliver the most quotable lines to press annually.)

The conference founded by the 86-year-old mogul used to stand out as one of the premier gatherings in what’s now called the thought-leader business that counts everything from Davos in Switzerland to the Aspen Ideas Festival in Colorado to Jeff Bezos’ annual Campfire retreats for VIPs. And that list is only growing as more businesses aim to cater to the narrowest slice of the ultra-rich, invite-only class.

In other words, there may be less mystique to this moguls’ confab when, increasingly, there’s many more stops for the Masters of the Universe to jet off too each year. But, given that there are photojournalists on standby, being at the Allen & Co. conference also serves an optics purpose. It’s a place where execs — name tag and sunglasses on, to-go coffee cup in hand — can be seen. That, too, tells a story of power and who holds it now.

Here’s a running tally of the Hollywood attendees this year at Sun Valley: