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  • Polymarket in Talks to Raise $400M at $15B Valuation: Report

    Polymarket in Talks to Raise $400M at $15B Valuation: Report

    In brief

    • Polymarket is reportedly seeking to raise $400 million at a $15 billion valuation in a new funding round.
    • The round follows a $600 million investment from NYSE parent company Intercontinental Exchange, which brought its total investment in the prediction market to $2 billion.
    • Rival prediction market Kalshi saw its valuation double to $22 billion following a $1 billion raise last month.

    Prediction markets platform Polymarket is in talks to raise $400 million at a valuation of around $15 billion, according to The Information.

    Per The Information’s reporting, the prediction market firm is ​looking to ​add additional ⁠strategic investors beyond New York Stock Exchange parent company Intercontinental Exchange to the round, which could total $1 billion.

    The new funding round follows a $600 million investment in Polymarket by Intercontinental Exchange last month, bringing its total investment in the prediction market firm to $1.6 billion. At the time, ICE announced that the firm would purchase up to $40 million worth of Polymarket securities from existing holders, fulfilling its commitment to invest $2 billion in the firm in an October 2025 deal that valued the company at $9 billion.

    ICE’s relationship with Polymarket has deepened over the past six months. As part of its October deal, the exchange operator became the exclusive global distributor of Polymarket’s event-driven data to institutional capital markets. In February it launched the Polymarket Signals and Sentiment tool, integrating prediction market data into its existing financial infrastructure offerings.

    The institutional backing marks a turning point for prediction markets, which have evolved from crypto-native experiments to mainstream financial instruments, amid growing institutional interest. Earlier this year, Polymarket’s rival Kalshi raised $1 billion to reach a $22 billion valuation, while the likes of Charles Schwab and Nasdaq are making moves in the space.

    Nevertheless, prediction markets face regulatory challenges, with states and federal authorities at odds over whether their offering constitutes gambling or federally regulated even contracts.

    Last month, Nevada became the first state to ban Kalshi from operating within its borders, while Arizona has filed criminal charges against Kalshi for allegedly operating an illegal unlicensed gambling business. Meanwhile, an appeals court ruling this month found that the firm’s sports-related markets should be federally regulated, while the Justice Department and the CFTC have jointly filed lawsuits against Illinois, Arizona, and Connecticut over who has the right to regulate prediction markets.

    Earlier this month, CFTC Chairman Michael Selig raised concerns that driving prediction markets offshore into unregulated space could cause FTX-style “implosions,” arguing that, “We’ve got to make sure these exchanges come and register here in the United States and that our rules are set up to facilitate fair markets, markets that have investor protections, customer protections, and have real guardrails and rules.”

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  • ‘Wednesday’ Season 3 First Look: Jenna Ortega Arrives in Paris

    ‘Wednesday’ Season 3 First Look: Jenna Ortega Arrives in Paris

    Wednesday” is going global.

    Netflix released a first look image from Season 3 of the Jenna Ortega-led series on Monday. In a photo posted on social media, Wednesday is shown standing next to a motorcycle under the Eiffel Tower in Paris. Thing, the sentient but disembodied hand who serves as a key member of the Addams family, sits atop the motorcycle, and Wednesday holds a piece of paper in her hands and looks off into the distance with her signature deadpan glare. “From Paris, with dread,” reads the photo caption.

    More to come…

  • ‘Super Troopers 3’ Trailer: Broken Lizard Reunites for Raunchy Comedy Filled With High-Speed Chases, a Wedding Gone Wrong and More

    ‘Super Troopers 3’ Trailer: Broken Lizard Reunites for Raunchy Comedy Filled With High-Speed Chases, a Wedding Gone Wrong and More

    Searchlight Pictures has released the first trailer for “Super Troopers 3,” the latest installment of the cult classic “Super Troopers” franchise. The film is set to hit theaters on August 7. 

    The entirety of the Broken Lizard comedy troupe — Jay Chandrasekhar, Kevin Heffernan, Steve Lemme, Paul Soter and Erik Stolhanske — return for the film, which, like past “Super Troopers” films, will follow a team of mischievous Vermont state troopers and their prank-loving antics. Brian Cox will also return as Police Captain O’Hagan.

    Nat Faxon (“The Way Way Back”) as Captain Todd Markowski, Chace Crawford (“The Boys”) as Baker Buchanan and Andrew Dismukes (“Saturday Night Live”) as Coy Burns round out the cast. 

    The original “Super Troopers” was released in 2001 by Fox Searchlight, quickly becoming a cult-classic. The comedy premiered at the Sundance Film Festival that year and won the Audience Award at the SXSW Film Festival. 

    “Broken Lizard has been part of the Searchlight family for over two decades, and we couldn’t be more thrilled for another entry in the ‘Super Troopers’ saga,” said Searchlight President Matthew Greenfield in 2025 when filming commenced. “’Super Troopers’ has a way of making the absurd feel inevitable, and we can’t wait to bring audiences along on another adventure with these characters who leave a trail of joy and laughter, wherever their patrols may take them.”

    Super Troopers 3” was penned by Broken Lizard, produced by Richard Perello and directed by Chandrasekhar, who previously directed both the original and the 2018 sequel “Super Troopers 2.”  

    Watch the trailer below.

  • China’s PBoC Holds Key Lending Rates Steady for 11th Month in Crucial Economic Signal

    China’s PBoC Holds Key Lending Rates Steady for 11th Month in Crucial Economic Signal

    BEIJING, China – The People’s Bank of China (PBoC) has maintained its key benchmark lending rates unchanged for the eleventh consecutive month, signaling continued monetary policy stability amid global economic uncertainty. This decision keeps the one-year Loan Prime Rate (LPR) at 3.0% and the five-year LPR at 3.5%, marking the longest period of rate stability since the LPR reform implementation in 2019. Financial markets closely watched this announcement for signals about China’s economic management approach through 2025.

    China’s PBoC Maintains Monetary Policy Consistency

    The People’s Bank of China announced its latest rate decision today, continuing a pattern of monetary policy consistency that began in May of last year. Consequently, the central bank has kept both benchmark rates frozen since implementing a 10-basis-point reduction eleven months ago. This extended period of rate stability reflects several key economic factors currently influencing China’s policy decisions.

    Firstly, China’s economic recovery continues to show mixed signals across different sectors. Secondly, global central banks maintain divergent monetary policy paths. Thirdly, domestic inflation remains well within the government’s target range. The PBoC’s decision therefore represents a balanced approach to supporting growth while maintaining financial stability.

    Understanding the Loan Prime Rate Mechanism

    The Loan Prime Rate serves as China’s de facto benchmark lending rate, replacing the previous benchmark lending rate system in 2019. Commercial banks submit their best lending rates to the PBoC monthly. The central bank then calculates the LPR as a weighted average of these submissions, excluding the highest and lowest figures.

    • One-year LPR (3.0%): This rate serves as the reference for most corporate and household loans
    • Five-year LPR (3.5%): This rate primarily influences mortgage pricing and long-term loans
    • Transmission mechanism: Changes in LPR directly affect borrowing costs throughout the economy

    This dual-rate structure allows the PBoC to implement targeted monetary policy. The central bank can influence specific sectors without applying broad changes across the entire economy.

    Economic Context Behind Rate Stability

    Several economic indicators support the PBoC’s decision to maintain current lending rates. China’s consumer price index increased by just 0.3% year-on-year in the latest reading. Meanwhile, the producer price index declined for the seventeenth consecutive month. These inflation metrics provide ample policy space for the central bank.

    Industrial production growth accelerated to 6.7% year-on-year last month. Retail sales expanded by 5.5% during the same period. Fixed-asset investment grew by 4.2% in the first quarter. However, the property sector continues to face significant challenges despite recent government support measures.

    Global Central Bank Policy Divergence

    China’s monetary policy path increasingly diverges from major global central banks. The Federal Reserve maintains elevated interest rates between 5.25% and 5.50%. The European Central Bank recently began a cautious rate-cutting cycle. The Bank of Japan ended its negative interest rate policy earlier this year.

    This policy divergence creates several implications for China’s economy. Capital outflow pressures have moderated in recent months. The yuan exchange rate remains relatively stable against major currencies. Foreign exchange reserves continue to provide substantial policy buffers. The PBoC can therefore focus primarily on domestic economic conditions rather than external pressures.

    Real Estate Sector Implications

    The five-year LPR stability particularly affects China’s property market. Mortgage rates for new home purchases typically reference the five-year LPR with additional basis point adjustments. Maintaining this rate at 3.5% supports the government’s efforts to stabilize the housing market.

    Local governments have implemented numerous support measures for the property sector. Many cities reduced down payment requirements for first and second homes. Some municipalities eliminated purchase restrictions entirely. Developers continue to receive targeted financing support through special lending facilities.

    Monetary Policy Tools Beyond Interest Rates

    The PBoC employs multiple policy instruments beyond benchmark interest rates. Reserve requirement ratios for commercial banks remain at historically low levels. Medium-term lending facility operations provide liquidity to the banking system. The central bank also uses relending and rediscount facilities for targeted sector support.

    These tools allow for precise monetary policy implementation. The PBoC can support specific economic sectors without broad stimulus measures. This approach minimizes potential financial stability risks while addressing economic weaknesses.

    Future Policy Direction Signals

    Financial analysts generally expect continued monetary policy stability through 2025. Most economists predict the PBoC will maintain current lending rates through year-end. However, the central bank retains flexibility to adjust policy if economic conditions change significantly.

    The government’s annual growth target of around 5% remains achievable with current policy settings. Additional fiscal measures may complement monetary policy if needed. Infrastructure investment continues to support economic activity. Consumption stimulus policies show gradual effectiveness.

    Conclusion

    The People’s Bank of China’s decision to maintain key lending rates for the eleventh consecutive month reflects careful economic management amid global uncertainty. China’s PBoC demonstrates policy consistency through the Loan Prime Rate mechanism while retaining flexibility through other monetary tools. This approach supports economic stabilization efforts while minimizing financial risks. The central bank will likely continue monitoring domestic and international developments closely as it guides monetary policy through 2025.

    FAQs

    Q1: What are China’s current Loan Prime Rates?
    The People’s Bank of China maintains the one-year LPR at 3.0% and the five-year LPR at 3.5%, unchanged for eleven consecutive months.

    Q2: How does the LPR affect mortgage rates in China?
    Most new mortgages in China reference the five-year LPR, currently at 3.5%, with commercial banks adding additional basis points based on individual borrower risk assessments.

    Q3: Why has the PBoC kept rates unchanged for so long?
    The central bank maintains rate stability due to moderate inflation, mixed economic recovery signals, and the need to support specific sectors without broad stimulus that could create financial risks.

    Q4: How does China’s monetary policy compare to other major economies?
    China’s monetary policy currently diverges from major Western central banks, with the PBoC maintaining stability while others either keep rates high or begin cautious cutting cycles.

    Q5: What tools does the PBoC use besides interest rates?
    The central bank employs multiple instruments including reserve requirement ratios, medium-term lending facilities, and targeted relending programs to implement precise monetary policy.

  • Bitcoin’s Biggest Test Is Clear: It Came So Close During the Last Rally – “The Real Breakout…”

    Bitcoin’s Biggest Test Is Clear: It Came So Close During the Last Rally – “The Real Breakout…”

    Renowned cryptocurrency analyst Benjamin Cowen, in his new analysis evaluating Bitcoin’s recent rise, stated that the market is at a critical juncture. Cowen noted that Bitcoin has climbed to the “bear market resistance band” (21-week EMA) levels, emphasizing that this region will be decisive for the market’s direction.

    Bitcoin’s price pulled back from $78,361, coming very close to the 21-week Exponential Moving Average (EMA), which is currently around $78,415. Cowen noted that the initial reaction from this level doesn’t yet signify a definitive “rejection,” recalling that in the past (particularly in 2023 and 2024), a real breakout could come several weeks after a wick was placed above this band.

    In his analysis, Cowen drew attention to historical cycles, particularly highlighting parallels with Bitcoin’s performance during US midterm election years. He noted a pattern similar to 2018, where Bitcoin bottomed out in April but maintained that level above February’s, suggesting that this could indicate short-term strength lasting until the end of April.

    Related News JUST IN: U.S. President Donald Trump Makes a Statement on the Iran Ceasefire – “The Likelihood of an Extension Is Very Low”

    He stated that the FED meeting and the Bank of Japan’s interest rate decisions could trigger this “strong stance” narrative in the market.

    If Bitcoin manages to break through the bear market resistance band, the next and biggest obstacle, according to Cowen, will be the 200-day moving average. The analyst noted that in past bear markets (2014, 2018, and 2022), this level acted as an insurmountable wall, and that sustained trading above this line is necessary for the current rally to transform into a lasting bull market.

    Despite the short-term rallies, Cowen maintains his macro perspective. He argues that the current rise could be a “counter-trend rally” and that Bitcoin is highly likely to fall to lower levels later in the year.

    The analyst believes we are in a phase where cryptocurrencies continue to lose value against other markets such as stocks, gold, and the energy sector.

    *This is not investment advice.

  • ‘The Pitt’ Ends Season 2 With Series High Audience

    The conclusion of The Pitts second season brought in the show’s biggest audience so far.

    The April 16 finale of the medical drama drew 9.7 million viewers on HBO Max through the weekend, more than any of the show’s 29 previous episodes over two seasons. The finale was way up from The Pitt’s season two premiere in January, which hit 5.4 million viewers in three days and 7.2 million after a week of viewing.

    Measured since the premiere, season two is averaging 15.4 million viewers per episode, HBO says. That’s an improvement of more than 50 percent on 2025’s season one. HBO and HBO Max typically measure audiences for 90 days after a season premiere — though The Pitt, with 15 weekly episodes, plays out over a slightly longer time (98 days).

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    Nielsen’s 35-day measurement for season one — a considerably different metric than HBO’s internal data — put season one at 6.18 million viewers per episode. Weekly streaming totals from Nielsen for The Pitt so far this year have been far above last season.

    Based on HBO’s internal numbers, The Pitt becomes the sixth current HBO/HBO Max series to average 15 million or more viewers over the course of its run. It joins House of the Dragon, The White Lotus, A Knight of the Seven Kingdoms, The Last of Us and It: Welcome to Derry in that category.

    HBO Max renewed The Pitt for a third season before season two premiered and is looking to replicate the 15-episode model with two other projects at the pilot stage: How to Survive Without Me, a family drama from executive producer Greg Berlanti and starring Joshua Jackson, Kaley Cuoco and Ray Romano; and American Blue, a crime drama starring Milo Ventimiglia.

  • Rif Hutton, Actor on ‘Doogie Howser, M.D.’ and ‘JAG,’ Dies at 73

    Rif Hutton, the veteran character actor who recurred on shows including Doogie Howser, M.D. and JAG, has died. He was 73.

    Hutton died Saturday at his home in Pasadena after a 13-month battle with glioblastoma, his wife, Bridget Hoffman, told The Hollywood Reporter.

    Hutton had a thriving career as a voice actor, looper and ADR artist, with work on Spider-Man: Into the Spider-Verse (2018) and films in the Shrek, Kung Ku Panda, How to Train Your Dragon, Rio, Ice Age, Hotel Transylvania and Angry Birds franchises.

    He also had a gig in 1990s commercials as the owner of a KFC restaurant.

    Hutton appeared as Dr. Ron Welch, a friend and colleague of Neil Patrick Harris’ title character at Eastman Medical Center in Los Angeles, on 17 episodes over all four seasons of the ABC sitcom Doogie Howser, M.D., created by Steven Bochco and David E. Kelley.

    And on JAG, he portrayed Lt. Cmdr. Alan Mattoni on 10 episodes of the Donald P. Bellisario-created CBS drama JAG from 1997-2001.

    Walter Hutton was born in San Antonio on Nov. 28, 1955. With his father in the U.S. Air Force, he was raised all over the U.S., mainly in New Jersey. In the eighth grade, he won a statewide speech contest reciting Martin Luther King Jr.’s “I Have a Dream” speech and said that made him think a career as an actor was possible.

    After graduating from Seton Hall University and serving in the U.S. Navy, he showed up on episodes of such shows as The Jeffersons, Remington Steele, 227 and Night Court from 1985-87 and appeared in Stand and Deliver (1988), starring Edward James Olmos.

    Hutton also worked on the daytime soaps Tribes, General Hospital and The Bold and the Beautiful; on series including L.A. Law, Married … With Children, Hunter, Wings, Murphy Brown, The Larry Sanders Show, Star Trek: Generations, Babylon 5, Family Matters, Seinfeld, ER, Buffy the Vampire Slayer, Cold Case and Monk; and in such films as the Richard Pryor-starring Moving (1988), L.A. Heat (1989) and The Thirteenth Floor (1999).

    Survivors include his wife, Bridget Hoffman, also a voice actor (they married in 2001 and worked together often), and his son, Wolfgang.

    “People knew when they hired him for a voice job that he was going to be the most prepared — he always was,” fellow voice actor Steve Apostolina wrote on Facebook. “He was also always first to show up on a gig — I had the great pleasure of beating him a few times and scooping a treasured chair, but those were few and far between.”

  • ‘The Pitt’ Finale Hits Series High of 9.7 Million Viewers in One Weekend; Season 2 Averaging 15.4 Million Viewers Per Episode

    ‘The Pitt’ Finale Hits Series High of 9.7 Million Viewers in One Weekend; Season 2 Averaging 15.4 Million Viewers Per Episode

    The Season 2 finale of “The Pitt” was the series’ most-watched episode to date.

    The 15th and final episode of the medical drama’s second season reached 9.7 million viewers through its opening weekend, according to Warner Bros. Discovery. Additionally, Season 2 is averaging 15.4 million viewers to date across all episodes — a 50% improvement on the Season 1 average.

    Achieving that statistic makes “The Pitt” only the sixth series in the history of HBO Max to surpass an average of 15 million viewers, following “House of the Dragon,” “The White Lotus,” “A Knight of the Seven Kingdoms,” “The Last of Us” and “It: Welcome to Derry.”

    More to come…

  • Can an AI Performance Win an Oscar? Val Kilmer’s Digital Resurrection Is Forcing Hollywood to Create New Awards Rules

    Can an AI Performance Win an Oscar? Val Kilmer’s Digital Resurrection Is Forcing Hollywood to Create New Awards Rules

    It’s still an open question whether an AI performer can actually “act,” but awards bodies will soon have to confront whether such a performance could ever be eligible for a major award.

    It seems like a storyline plucked out of some Hollywood dystopian satire. Still, with the arrival of concepts like AI “actress” Tilly Norwood and, now, the likeness of Val Kilmer in an upcoming movie role a year after his death, the question of whether AI-generated likenesses could ever be awards-eligible is lingering over multiple organizations that recognize achievements in filmmaking. 

    Kilmer was cast in “As Deep as the Grave” before his death in April 2025, in which he was set to portray Father Fintan, a Catholic priest and Native American spiritualist. Due to complications from throat cancer, he was ultimately unable to appear on set. Writer-director Coerte Voorhees, who had built the role around him, refused to recast. Instead, with the cooperation of Kilmer’s estate and his daughter, Mercedes Kilmer, Voorhees reconstructed the performance using generative artificial intelligence, assembling the role from archival material and digital tools.

    “He was the actor I wanted to play this role,” Voorhees told Variety when the film’s trailer debuted. “It was very much designed around him.”

    The film, which does not yet have U.S. distribution, arrives at a moment when the industry is still in the process of considering the ramifications of AI attempting to replicate actors’ performances. 

    And while we don’t know if “As Deep as the Grave” will be a viable awards contender or if the Kilmer likeness will be deemed a success or failure, it’s nonetheless forcing awards groups to confront a question their rulebooks were not written to answer: Can a performance that no human being has given compete for the industry’s highest honors?

    The answer, depending on whom you ask, ranges from “possibly” to “probably not,” and “we are still working on it.”

    The Academy of Motion Picture Arts and Sciences took its most public position on the matter following the 2024 awards cycle. That season encompassed the controversy surrounding Brady Corbet’s historical epic drama “The Brutalist,” which used generative AI to enhance Hungarian dialogue in Adrien Brody’s performance and produce architectural imagery. That prompted enough unease within the Academy that it felt compelled to respond, although the response stopped short of an official ruling. AI tools, the Academy said, “neither help nor harm the chances of achieving a nomination.” Voters were instead instructed to weigh “the degree to which a human was at the heart of the creative authorship.”

    Surely that is a principle, but it’s not yet a policy. In the case of Kilmer, it raises more questions than it resolves. The organization will announce any updated rules for this year in the coming weeks.

    The Actor Awards, which are helmed by SAG-AFTRA, have drawn a harder line. Under its current rules, performances “fully generated by artificial intelligence” are disqualified from Actor Awards consideration. Work enhanced by AI may still qualify, but only when the performer has provided consent in accordance with union agreements. The consent portion is a standard that Kilmer’s estate has satisfied, but it seems likely the performance would be considered “fully generated” and thus not eligible.

    Earlier precedents — including the digital resurrection of Peter Cushing and Carrie Fisher in “Rogue One: A Star Wars Story,” which involved roles those performers had previously inhabited, drew their own fair share of criticism.

    However, this isn’t a question only plaguing actors. The use of AI in creative work is affecting every craft. Other major awards organizations have arrived at positions of varying clarity. The Recording Academy, responding to its own reckoning with AI-generated music, established in June 2023 that only human creators are eligible for Grammy recognition. Works containing AI elements may still qualify, but the human contribution must be meaningful — not incidental.

    “We’re not going to be giving a nomination or an award to an AI computer or someone who just prompted AI,” Recording Academy CEO Harvey Mason Jr. told Variety at the time. “It’s the human award highlighting excellence, driven by human creativity.”

    The Television Academy, which hosts the Emmys, requires disclosure when AI-generated material exceeds a minimal threshold and is tied to its code of ethics. BAFTA has discouraged the use of AI in certain categories, particularly in its games vertical. Notably, none of these positions were written with a Kilmer scenario in mind, and none are fully equipped for it.

    One of the deep discomforts lies in the question of what an AI performance actually is, and who, or what, deserves credit for it. Kilmer delivered performances over four decades that remain staples of his legacy. I think often of his turn as rock icon Jim Morrison in “The Doors” (1991), his career-defining work as Doc Holliday in “Tombstone” (1993) and his gay and wisecracking private detective in “Kiss Kiss Bang Bang” (2005).

    The prospect of posthumous recognition, through a role constructed after his death, raises its own kind of unease. Would that recognition honor Kilmer himself or simply the technology deployed in his name? Would this warrant consideration for best visual effects, standing toe-to-toe with “Avengers: Doomsday” or “Dune Part Three”? I’d imagine many members of the Visual Effects Branch would be divided on the answer.

    But what is clear is that studios are not waiting for the debate to settle. 

    Sun Zhonghuai, a senior executive at Tencent, projected in late 2025 that AI-driven productions could account for 10% to 30% of film, television and animation output within two years. The tools are accelerating faster than the ethics can evolve, and the embrace of AI is accelerating faster than rules can be made.

    Groups like the Golden Globes and the Critics Choice Awards have yet to formally establish AI guidelines, but are expected to do so in the coming years (perhaps even sooner?).

    Versions of this conversation began long before Kilmer’s film reached the marketplace. Andy Serkis’ lived-in work as the terrifying hobbit Gollum in “The Lord of the Rings” and as the warrior ape Caesar in the modern “Planet of the Apes” trilogy pushed audiences and awards bodies to reconsider what constitutes acting. Serkis was nominated by the Critics Choice for best supporting actor for “Rise of the Planet of the Apes” (2011) and given a special prize for best digital acting performance for “The Lord of the Rings: The Two Towers” (2002) by the org.

    The debate continued with the arrival of James Cameron’s “Avatar” (2009) and persisted even in voice performance work such as Scarlett Johansson’s turn as the AI Samantha in Spike Jonze’s “Her” (2013), whom the CCA also nominated for supporting actress in her respective year. And even for this upcoming awards season, questions are likely to surface around whether Rocky, the lovable sidekick to Ryan Gosling’s astronaut in “Project Hail Mary,” is a performance worth recognizing, thanks to puppeteer and voice performer James Ortiz.

    If audiences respond positively to Kilmer’s performance in “As Deep as the Grave,” awards voters will find themselves facing a verdict that no existing guidelines anticipate. Are people watching a tribute to a beloved actor or just another instance of AI slop?

    The answer matters. But whatever it is, it won’t be the last of its kind.

  • Riz Ahmed’s ‘Bait’ Plans 21 Category Emmys Campaign, Including Limited Series (EXCLUSIVE)

    Riz Ahmed’s ‘Bait’ Plans 21 Category Emmys Campaign, Including Limited Series (EXCLUSIVE)

    Amazon is putting out some “Bait” to hook Emmy voters.

    The streamer’s British six-part miniseries “Bait,” starring Riz Ahmed, is making a push for the Emmy season, with plans to submit in 21 categories, including outstanding limited or anthology series, Variety has learned exclusively.

    “Bait” follows Shah Latif (Ahmed), a struggling British Pakistani actor navigating an existential crisis while auditioning for the role of James Bond amid cultural backlash, professional pressure and strained family relationships. The Prime Video series, which premiered globally on March 25 after debuting earlier this year at the Sundance Film Festival, has received positive reviews from critics and currently sits at 95% on Rotten Tomatoes.

    On the Emmy front, “Bait” will mount a wide-ranging campaign spanning major series and craft categories.

    Ahmed, an Oscar winner for producing the live-action short “The Long Goodbye” (2021) and a best actor nominee for the intense drama “Sound of Metal” (2020), has established himself as a multi-hyphenate across film, television and theater. At the Emmys in 2017, he made history as the first South Asian and Muslim man to win an acting Emmy for his role as Nasir Khan in HBO’s miniseries “The Night Of.” That same year, he earned a second nom in guest actor for HBO’s comedy “Girls.” He’ll be a huge focus for the campaign, going for another nomination for lead actor (limited).

    Guz Khan, who portrays Shah’s cousin Zulfi, will be submitted for supporting actor (limited), while Sheeba Chaddha, who plays Tahira, will vie for supporting actress. Actors may self-submit for Emmy consideration, and many final choices regarding episode submissions for artisans will not be fully known until nomination voting begins in June.

    Director Bassam Tariq will put forth episode 3, titled “House or Home,” which will also serve as the official writing submission for writer Azam Mahmood.

    Along with Ahmed, the series’ executive producers are Allie Moore, Ben Karlin and Jake Fuller, with Chris Sheriff, Karen Joseph Adcock, Dipika Guha, Prashanth Venkataramanujam and Azam Mahmood serving as producers.

    This year’s Emmy timeline begins with nomination-round voting from June 11-22, followed by nominations on July 8.

    The full list of Emmy submissions for “Bait” is below:

    • Limited or Anthology Series
    • Actor in a Limited or Anthology Series or Movie — Riz Ahmed
    • Supporting Actor in a Limited or Anthology Series or Movie — Guz Khan
    • Supporting Actress in a Limited or Anthology Series or Movie — Sheeba Chaddha
    • Directing for a Limited or Anthology Series or Movie — Bassam Tariq, Episode 3: “House or Home”
    • Writing for a Limited or Anthology Series or Movie — Episode 3: “House of Home” by Azan Mahmood
    • Casting for a Limited or Anthology Series or Movie
    • Cinematography for a Limited or Anthology Series or Movie
    • Picture Editing for a Limited or Anthology Series or Movie
      Production Design (Half-Hour Narrative Program)
    • Contemporary Costumes
    • Contemporary Hairstyling
    • Contemporary Makeup (Non-Prosthetic)
    • Title Design
    • Music Composition for a Limited or Anthology Series, Movie or Special (Original Dramatic Score)
    • Music Supervision
    • Sound Editing for a Limited or Anthology Series, Movie or Special
    • Sound Mixing for a Limited or Anthology Series or Movie
    • Stunt Coordination for Comedy Programming
    • Stunt Performance
    • Special Effects (season or episode TBD)

    All six episodes of “Bait” are now streaming on Amazon Prime Video.