Digital Brand Architects has promoted five team members across its talent division based in Los Angeles and New York, including “The Home Edit” talent manager Alix Frank.
Frank, who reps Clea Shearer and Joanna Teplin of “The Home Edit,” has been upped to executive vice president of talent at the Raina Penchansky-led company. Additionally, Ali Wald and Haley Walsh have been elevated to vice presidents of talent, while Sasha Mixon and Sophie Fox have been named directors of talent.
Originally from Seattle, Washington, Frank relocated to Los Angeles in 2014 to join the company, where she led its expansion into the food and home space. She oversees a team of talent managers while personally representing a diverse roster of talent and New York Times bestselling authors, including The Home Edit, Dani Klarić, Olivia Tiedemann, Marco Zamora, and Lissie Mackintosh, among others. She has played a central role in building globally recognized brands, and campaigns, notably partnering DBA with South Beach Wine & Food Festival to launch FoodieCon, the festival’s first influencer-driven event. In 2018, she worked closely on the launch of DBA’s podcast network, Dear Media, advising on cross platform collaborations and growth in the audio space.
Wald is now a vice president of talent at Digital Brand Architects. Her clients include Wishbone Kitchen, Brian Can’t Stop Eating, Brocc Your Body, The Grill Dads, Miles Chamley-Watson and Jov Khan among others. Wald has become known for her ability to bridge the divide between digital and traditional media, securing transformative deals in publishing, television, streaming, and podcasting that have helped cement her clients as household names.
Also newly appointed vice president, Walsh reps a roster of creators, including beauty phenomenon Mikayla Nogueira, DJ Xandra Pohl, Bran Flakezz, Chelsea Parke, and others. She specializes in identifying emerging talent and nurturing long‑term success through thoughtful mentorship and tailored brand strategy, including co‑collaborations with Ole Henriksen, Glow Recipe, and ELF Cosmetics.
Now a director of talent, Dweck is recognized for identifying breakout talent early, including Brigette & Danielle Pheloung, Kira Kirby, and Gia Duddy. In 2025, Sasha supported the execution of a seven-figure partnership with Microsoft Copilot while continuing to drive performance and portfolio growth across her talent roster. Her work includes securing ongoing collaborations with brands such as L’Oréal, Maybelline, Wella, Amazon, and Victoria’s Secret.
Fox, also a new director of talent at DBA, has spent six years at the company creating client relationships with brands across Amazon, Sephora, L’Oreal and the P&G portfolios. Fox was featured in Business Insider’s 20 most influential TikTok talent managers and agents helping creators build businesses.
“These promotions and strategic hires underscore our long-term vision for DBA – building a team that’s as ambitious and forward-thinking as the creators we represent,” DBA president Vanessa Flaherty said. “By cultivating talent from within and thoughtfully expanding our leadership, we’re positioned not only to support growth, but to define the next phase of the creator economy.”
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