The Tony nominations continue to boost the fortunes of several Broadway shows, while the Daniel Radcliffe-effect also remains in full force.
Death of a Salesman, which received nine Tony nominations, hit $1.7 million, its highest gross yet, last week playing to 100 percent capacity at the Winter Garden Theatre. Ragtime has similarly been drawing increased interest since the Tony nominations, bringing in $1.2 million last week at Lincoln Center’s Vivian Beaumont Theatre.
The Lost Boys, which tied with Schmigadoon! for the most Tony nominations this season, has also been seeing an upswing, with grosses hitting $1.16 million last week, even as capacity dropped slightly to 89 percent. Schmigadoon! is also still riding a post-Tonys boost, bringing in close to $843,000 last week, after bringing in about $650,000 previously. Capacity also fell slightly to 85 percent.
And Tony nominee Every Brilliant Thing rose to a new high, reaching close to $2 million as Daniel Radcliffe winds down his run in the show, with the highest average ticket price on Broadway last week at $250. The play announced recoupment earlier this month, with Mariska Hargitay set to take over starting May 26, followed by the recently announced Tracee Ellis Ross.
Every Brilliant Thing was the highest grossing show on Broadway last week, followed by Hamilton with $1.9 million, The Lion King with $1.714 million and Death of a Salesman. Oh Mary!, starring Maya Rudolph, also cracked the top five, with $1.6 million last week.
On the other hand, Beaches fell to 44 percent capacity at the Majestic Theatre, its lowest level yet, with grosses falling to $441,484 (its lowest gross for an eight-show week). With grosses coming in below running costs, it remains unclear how long the show, which did not receive any Tony nominations, can remain open.
Celebrity Autobiography, in which a rotating cast of celebrities read from other celebrity autobiographies, is also off to a rough start, bringing in only $33,953 across its first three performances at the Shubert Theatre, with a very low average ticket price of $15.22. Capacity was 66 percent across the performances, suggesting discounted and free ticketing.
Death Becomes Her announced a June 28 closing notice this week, after months of slumping grosses. In the most recent week, the musical brought in just under $700,00 and played to 66 percent capacity at the Lunt-Fontanne Theatre.
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