YouTube EMEA VP Pedro Pina will deliver the flagship address at this year’s Edinburgh TV Festival, having been selected to speak at The James MacTaggart Memorial Lecture.
Pina oversees the European, Middle East and Africa for YouTube, including its business, creator and content ecosystems. In the role he works with everyone from nascent digital creators to Hollywood studios.
Prior to YouTube he spent a decade at Google (YouTube’s parent company) as global client partner, working with advertising giants such as Unilever, L’Oreal and Nestlé. He has been named the world’s top LGBT+ executive role model and was recently appointed as a trustee to the board of the Victoria & Albert Museum in London.
“To be invited to give the MacTaggart lecture is an incredible honour,” said Pina. “Particularly at a moment when our industry has such a profound opportunity to redefine itself. Television has always been celebrated by its ability to connect us, and today, we are living in the most diverse and flourishing creative era in human history. The viewers haven’t vanished – they are more engaged than ever, they’re simply ready for us to meet them on their own terms. By bridging the unique storytelling of premium broadcasting with the democratic, expansive power of platforms like YouTube, we can unlock an extraordinary new chapter. I look forward to welcoming leaders to Edinburgh to embrace this future with optimism, and to building TV’s next golden age, together.”
Adam Hawkins the festival’s advisory chair, said: “I’m incredibly excited to welcome Pedro to the Festival. He is at the vanguard of the next wave of television. I think Pedro’s MacTaggart will be provocative, inspiring and a much-needed reset in how we think about the industry we all love.”
Previous MacTaggart speakers include Michaela Coel, Elisabeth Murdoch and Jack Thorne.
Edinburgh TV Festival is supported by Screen Scotland.
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