YouTube Music wants to make it easier to spot AI-generated music with a new label rolling out from Wednesday across its service. Meanwhile, rival streamer Deezer has announced plans to let you filter all AI-generated tracks from its platform.
The new YouTube Music label will appear below the track’s name and artist, next to the thumbs-up and thumbs-down icons. It says “AI,” and pressing it opens a new menu that explains, “This audio was altered or fully generated using AI.”
YouTube says it flags any tracks “created primarily using generative AI.” It gives examples of how an AI model making the composition or vocals for a track would need to include the label. The same tech used on YouTube to identify AI-generated content will be applied to its music service, and a new collaboration with music industry partners has helped develop the rules.
The AI label on YouTube Music (Credit: YouTube Music)
Rival streamer Deezer is further ahead in tackling AI-generated tracks, taking its own stance by announcing an upcoming toggle to remove all synthetic tracks from your version of the streaming service.
Deezer CEO Alexis Lanternier said, “We’ve seen a clear user demand for the ability to filter out AI-generated music, and we are now giving everyone the option to remove this content completely from their streaming experience on Deezer, and focus only on human creators and creations, if they wish.”
The streamer was among the first to develop tools to detect and label AI-generated music, before removing all AI tracks from its algorithmic recommendations. The service now regularly shares how many AI songs are uploaded to its platform, with the latest results showing that over 50% of uploads are AI-generated and that over 90,000 tracks are uploaded a day.
YouTube Music’s blog post on its labels is short, and it doesn’t note whether it plans to remove tracks from algorithmic recommendations. The brand notes that it doesn’t want to limit users’ access to AI tracks, given that this access allows many to “create, experiment, and share music.”
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YouTube says, “Our goal is to make it as easy as possible for viewers and listeners to have the right information and clarity when it comes to the music they listen to.”
Spotify now includes AI Persona badges on AI-generated artists. These appear on profiles rather than on individual tracks, but individual songs are harder to discover because they’re not included in recommendations or in Spotify’s editorial playlists.
Tidal has taken it a step further and demonetized AI-generated tracks, although you can still listen to them. Apple Music says it will include transparency tags before the end of the year, but these will be through a voluntary disclosure system, and it’s unclear whether we’ll hear about stricter rules later. Amazon Music has yet to detail any plans for AI-generated music management.
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