Meta’s Muse AI agent is now able to make phone calls on your behalf if you pay for a monthly premium subscription for its top-tier features. Muse makes calls to businesses based in the US, with Meta saying it can take over boring tasks and help tackle your to-do list.
Muse can “take care of all those calls you don’t want to make,” tweeted Alexandr Wang, Meta’s chief AI officer. He gives examples of phoning your insurance or cable provider, scheduling an appointment at the DMV, or calling a restaurant to make a reservation.
If you task Muse with phoning a business, it will use an AI-generated voice to do so. Success with AI agents speaking to real people at businesses on your behalf can be mixed, with reports of some staff hanging up when they realize they’re speaking with an AI. Some are doing so to protect themselves from scams, while others believe it may be a time-wasting fake caller.
Meta has been trialing the feature for a few months with early-access users, but it’s now available to its top-tier Meta AI subscribers, starting with the $19.99-per-month plan.
Muse isn’t the first AI tool to offer phone calls to businesses. Google Gemini’s Call for Me tool is available on the Pixel 11 and Pixel 10 and uses your personal number to make calls. Popular AI agent Instinct has also been trialing the option to make calls on your behalf since September.
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Agentic AI brands seem confident that taking on your everyday tasks and limiting how much you need to interact with customer service teams may encourage you to trial their technologies. If you do try an agent for phone calls, be aware that the success rate is hit-or-miss, with either the agent misunderstanding the task or the recipient choosing not to interact with an AI voice.
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