The Apple Vision Pro may have broken new technical ground when it debuted two years ago, but after the first wave of early adopters, sales of the $3,499, 22-ounce headset haven’t exactly reached blockbuster levels. Apple reportedly cut production at the start of 2026, following Q4 sales that were estimated at just 45,000 by IDC. Unconfirmed reports even circulated of Apple’s incoming CEO John Ternus axing plans for a Vision Pro 2 or lightweight Vision Air entirely.
Now, Apple is reportedly slicing roughly 200 jobs from across its Apple Vision and Siri teams, with about 100 staff from each segment up for the chop.
According to Bloomberg’s Mark Gurman, the Vision Pro gaming team is set to be one of the worst affected, and will be largely shut down. This team had worked on developing the gaming ecosystem surrounding the headset.
It’s also reportedly reducing the size of the Vision Pro immersive video content team, which works on building custom VR content for the platform, though it will still produce smaller-budget videos and encourage third-party producers to develop content for the platform. Bloomberg notes that production costs for these types of videos can run into the millions.
Meanwhile, Apple’s decision to reshuffle the Siri team is reportedly due to pleas for the next version to be built on new technical infrastructure, “prompting the company to eliminate a small number of existing roles, reallocate resources, and create new positions supporting the updated Siri.” Some members of Apple’s Intelligent Systems Experience, a software engineering team that works on some AI features on its devices, are also set to lose their roles.
Apple chalked up the changes to an attempt to realign priorities based on how customers were using the device, and allocate resources toward other products.
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Consumers interested in investing in an Apple headset may have more options soon, despite the cuts to the Vision Pro division. Apple is reportedly set to debut its new range of smart glasses, which will compete with Meta’s Ray-Ban line-up, at some point in 2027, though a release timeline hasn’t been officially confirmed.
Gurman added that Apple is still considering a new Vision Pro model for release by the end of 2028 at the earliest.
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