2026 has been a traumatic year for cash-strapped consumer technology lovers so far, with major players like Apple, Dell, HP and Asus all hiking prices. And it doesn’t look like the second half is shaping up to be much better.
Amazon has now hiked prices across a range of its smart home devices, as well as its Kindle line, and its Fire TV stock by as much as 60%, citing the ongoing chip crisis and component inflation. Its cheaper items appear to have been the most impacted by price rises, first spotted by Fortune.
Echo Dot is set to jump $30—60%—from $49.99 to $79.99, while the Echo Show 11 will jump $30 from $219.99 to $249.99.
Meanwhile the 16-gigabyte Kindle will go from $109.99 to $149.99, while its 16-gigabyte Kindle Paperwhite will go from $159.99 to $199.99. Amazon’s Fire TV Stick HD will rise about 14% from $34.99 to $39.99, while the Fire TV Stick 4K Max rose $25 (over 40%) from $59.99 to $84.99. Amazon’s wireless mesh networking system, the eero 7, was one of the least impacted products, rising 14.30% from $349.99 to $399.99. Meanwhile, the eero Pro 7 also rose 14.30% from $699.99 to $799.99.
One of the only product lines spared was Amazon’s Ring series, which saw no price rises.
An Amazon spokeswoman attributed the company’s decision to “significant increases in memory and storage component costs.” She added: “After absorbing these increases for as long as we could, we recently adjusted pricing across our product lines.”
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Amazon’s prices might no longer look so appealing, but many of its competitors have also bumped prices in recent months. Fire Stick competitor Roku bumped the prices of its Roku Ultra streaming device $50, from $100 to $150. Meanwhile, its entry-level Roku Streaming Stick moved to $40 from $30.
The Echo Dot is still cheaper than Google’s Google Home Speaker, which retails at $99.99, though the price gap has thinned significantly.
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