Meta Sparks Alarm About It Scraping Websites for Potential AI Training

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A change to Meta’s commercial terms of service is raising concerns that the company will be free to scrape content from numerous third-party sites for AI training purposes.

As Nieman Lab reports, Meta plans to enact new commercial terms on Oct. 30 that apply to customers who use the company’s social media accounts for business and marketing purposes. The document includes an eyebrow-raising section under “License & Rights You Provide” that effectively allows Meta to use automated software to scrape URLs and domains associated with the user’s account. 

the new terms

(Credit: Meta)

“Meta may use any content from such domains, web pages, or URLs to provide, develop, improve, research, train, and maintain the integrity of, the Meta Company Products, services, and features,” the section adds.

The new terms are raising alarm bells in the media industry since many news outlets have business accounts with Meta. Jason Kint, who leads a trade group for digital media publishers, suggested that Meta wants to “grant itself the rights to scrape websites across the open web.” 

“This isn’t just when you post your content on Meta. These new terms reach outside its walled gardens to any websites ‘associated with your products,’” he wrote on Bluesky. “Potentially powering its AI empire, including Muse, without licensing deals. And if you keep using its services, Meta claims you consented.”

Theo Bamber, CEO of a UK news media trade group, also gave a harsh reaction, saying: “This is absolutely nuts.” 

“This detail, buried in a pile of other stuff, will see Meta scraping data worth millions, or billions, in a licensing market,” he wrote in a post on LinkedIn. “Yes, it needs to be legally tested, but the idea they think they can just get away with it is staggering. Saying this is arrogant behavior doesn’t really touch the sides.”

The other glaring issue is that Meta appears to offer no opt-out, merely saying: “If you do not agree to the updated terms, you may stop all access or use of our Products for business or commercial purposes.”

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However, a Meta spokesperson is pushing back against fears that the new commercial terms are intended to support the company’s already controversial AI training efforts, which are facing lawsuits. “This is false. There’s no change to how Meta uses web crawlers,” spokesman Andy Stone tweeted on Friday. 

He points out that Meta’s automated software will still respect the Robots.txt file that web domains have long used, which can prohibit search engine indexing and web crawlers focused on AI training. “As always, content owners can use robots.txt flags to indicate their preferences,” he added. “This update is designed to make sure we’re able to pull accurate information about products for sale on third-party websites when making on-platform ad and content recommendations, not about scraping news sites.”

Still, Nieman Lab spoke with legal experts who argue that the new commercial terms give Meta legal cover to pursue web scraping, despite any blocking instructions. “Journalists are not taking crazy pills, Meta’s new scraping terms really are absurdly broad,” posted James Grimmelmann, a law professor at Cornell Law School and Cornell Tech.

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