NBCUniversal has unveiled a pact with Starz to make the streaming destination for the Outlander and Power franchises available to select Peacock subscribers for $11.99 a month.
With bundling increasingly popular with streaming giants, now-solo Starz will offer its streaming TV service as an add-on subscription to Peacock subscribers on the select, premium, and premium plus tiers, it was announced on Tuesday.
“This Starz add-on subscription expands choice for our customers across all three tiers, provides flexibility for subscribers to enhance their experience on Peacock, and allows for deeper engagement with complementary premium content. We’re pleased to deliver even more value to customers and give them the opportunity to access more of what they want to watch right on our platform,” Will Gonzalez, chief growth and data officer, NBCUniversal Media Group, said in a statement.
NBCU is also eyeing more revenue for Peacock after years of over-spending by major streaming services for new content to sign up new subscribers and retain existing ones — only for Wall Street to question their potential for profitability. Starz Networks president Alison Hoffman touted the bundling marriage via Peacock just over a year after her company split from Lionsgate to go it alone.
“As a complementary premium service, Starz is built to be distributed in a way that enhances and expands the value of a broader platform. With our compelling slate of hit original series for women and underrepresented audiences, alongside our vast portfolio of premium Pay 1 and library films, Starz helps create a more complete and diverse offering for customers,” Hoffman said in another statement.
Starz has looked to grow its streaming subscriber base with new scripted series like Outlander, Power Book III: Raising Kanan and the upcoming July 2026 premiere of Starz-owned Fightland, and all amid continued pressure on its linear TV customer base. The company is looking to build out its own content library and take ownership of more originals to increase its overall profitability.
Peacock on the scripted front offers the Law & Order and Real Housewives franchises, and movie titles from Universal Pictures, DreamWorks Animation, Illumination, and Focus Features. On Monday, parent Comcast announced the media conglomerate plans to separate into two independent, publicly traded companies through a tax-free spinoff of NBCUniversal and Sky.
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