Tubi to Provide Creatorverse Lineup to Amazon’s Fire TV (EXCLUSIVE)

Tubi, Fox’s free streaming service, has found a host of new screens for its Creatorverse lineup of shows.

The service is bringing its suite of creator-led shows and movies to Amazon‘s Fire TV platform, giving those with Fire TVs or tablets a front seat to shows starring creators such as Bob the Drag Queen, Celina Myers, Keith Lee, Joey Graceffa and more. The service is also home to a suite of video podcasts through a deal with SiriusXM, including “Conan O’Brien Needs a Friend,” “The Deck,” the upcoming “What Now? With Trevor Noah” and “The School of Greatness” and more.

“Tubi is building a bridge to Hollywood for creators, a destination where their content lives alongside Hollywood’s biggest hits,” Rachel Berk, Fox and Tubi’s senior vice president of distribution platform partnerships, said in a statement. “We built the Creatorverse on the belief that the next wave of entertainment talent is already here, and this partnership with Amazon puts our creators in front of Fire TV’s audience and on the radar of every advertiser looking for what’s next in streaming.”

Tubi launched the creator platform last year, bringing more than 500 videos from YouTube onto the platform from creators including Kinigra Deon, FunnyMike and Dan and Riya. The company expanded the service earlier this year through its “Creatorverse Incubator” partnership with TikTok, allowing TikTok creators — identified in part by the social media giant — to produce shows exclusively for the platform.

Tubi now has more than 20,000 episodes from more than 300 creators within the Creatorverse, with one — “Terri Joe: Missionary in Miami” — debuting on Variety‘s Streaming Original Movies Chart at No. 8.

Advertisers will also get a bite of the apple, as brands using Amazon’s DSP platform will get priority access to Tubi’s Creatorverse advertising inventory — and thus Tubi’s more than 100 million monthly active users.

“At Fire TV, our focus is helping our customers discover the content they love quickly and easily,” Charlotte Maines, Amazon’s vice president of devices content and advertising, said in a statement. “Making creator-led content easier to discover enhances the customer experience while creating new opportunities for advertisers to connect with highly engaged audiences.”