Prime Day Report 2026: Dr. Barbara Sturm, Aesop and Oura Ring Lead Beauty and Wellness Savings

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Amazon Prime Day, running from June 23 through 26, clearly has no shortage of sales, but the e-tailer always has sales — so what’s actually worth snagging during the four-day shopping holiday? With this question in mind, The Hollywood Reporter‘s shopping team (me, Erin) hand-selected the very best of beauty and wellness — the products I return to amidst the dozens in my testing rotation at any given moment.

Quick housekeeping note: Most deals are exclusive to Prime members, and Amazon offers a free 30-day trial for those not yet subscribed. Even better, students and young adults ages 18 to 24 can snag a six-month free trial to Amazon Prime. After the trial period, the plan will auto-renew at $7.49 per month, half the price of a regular monthly Prime membership.

I’ve been covering Prime Day since 2018, the same time I began testing products thanks to my first-ever boss, lifestyle blogger Jacey Duprie. Since then, I’ve been trying out the latest and greatest on the market, and the below are the staples I go back to time and again — the ones I tell my friends to buy when they’re looking for my ultimate recommendations. As for the savings, most of these picks are currently 30-plus percent off, and many are very rarely discounted (shoutout Dr. Barbara Sturm).

Below, THR‘s 17 tried-and-true Prime Day beauty and wellness picks. This list will be updated as the four-day shopping holiday continues — stay tuned.

I’m a very tough critic when it comes to mascara. In fact, I hate pretty much every formula I try. All this to say, nothing beats Lancôme Lash Idôle — it achieves length, lift and volume, while remaining entirely clump-free.

For a drugstore alternative, L’Oreal Paris Telescopic Mascara is a close second. To be brutally honest, these are the only two mascaras I use on the daily.

This is one of very few times I’ve seen Aesop fragrances on sale (both the 1.6 Fl Oz and 3.3 Fl Oz versions). On a personal note, Aesop Hwyl is my favorite scent for men.

No explanation needed. Prime Day is the best time to spring for that Dyson hair tool that’s been on your wish list.

Pick your poison. Shark styling tools also get their biggest price drops on Prime Day.

Tatcha makes my all-time favorite daily cleanser. Bonus points for the bottle looking ridiculously chic on my vanity.

Clinique Black Honey reached viral fame for its universally flattering tint. While it appears dark in the tube, the lightweight, hydrating formula glides on sheer and glossy.

Perhaps the most surprising discount to come out of Prime Day is Dr. Barbara Sturm, namely her cult-favorite eye patches.

As a loyal Oura Ring customer who’s dabbled with other wearables, it truly is the best in class. This is by far the best sale I’ve ever seen on Oura.

Related: Oura Ring Introduces 40 Percent Thinner Model, While Clearing Out Previous Units at Steep Discount

A universal favorite for a reason, Anastasia’s clear brow gel holds hair in place all-day with zero visible residue. I don’t recall this product ever being 50 percent off.

In my dream world, this would be the only setting spray I’d use. After hours of wear, my makeup doesn’t budge.

And here is the setting powder of all setting powders. It keeps shine at bay while ensuring skin still looks like skin.

This tinted moisturizer is heaven-sent for a no-makeup makeup look.

My best friend loved this lip mask so much she bought one for me. She was right — it is perfect.

Cleansing balms change the game when it comes to quickly and effectively removing makeup. Elemis’ Internet-famous Original formula is currently 50 percent off.

While technically intended for overnight use, I apply Laneige’s Water Sleeping Mask (generously) any time of day. It’s ultra-hydrating but not at all heavy or greasy — it’s actually the complete opposite.

Think of Color Wow’s signature product as a raincoat for your hair. It’s a salon-level treatment, for a fraction of the cost. Use every three to four shampoos for Insta-worthy glass hair.

About the Author

Erin Lassner is THR’s E-Commerce Writer. She covers shopping content across beauty, fashion and lifestyle, and has nearly ten years of experience testing and reviewing the best of skin-care, makeup and wellness.

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