Samsung Sets Immersive BTS Fan Activations for ‘Arirang’ World Tour

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BTS took over Las Vegas last week with four sold-out dates on their Arirang World Tour and Samsung was there to give fans a chance to capture it all.

The electronics giant touched down in Sin City as part of their “Samsung Galaxy x BTS WORLD TOUR ARIRANG” experience, which offers six fan-focused activations that celebrate the global super group while promoting the new Galaxy S26 Ultra smartphone.

In Vegas, fans had a chance to use the Galaxy S26 Ultra and its massive 200 MP main camera to shoot photos of themselves against BTS-inspired backdrops, capture mirror selfies (the phone has a 12MP front camera) and direct themselves in a “crowd surfing”-style concert moment. They also tested out the phone’s Interpreter feature — which uses AI to translate conversations or texts in real time — to send messages to the Korean boy band.

Samsung is touting its Galaxy S26 Ultra as a phone for content creation and connectivity, with features like “Nightography,” which automatically adjusts the lighting in photos and videos for dim environments (I.e. at a concert), and a Photo Assist feature, which uses Galaxy AI to upscale or digitally retouch your footage. Samsung’s Quick Share feature, meantime, – which allows for cross-platform sharing of files — is now compatible with Apple AirDrop.

In a press release, Samsung says the BTS activation helps to reimagine the traditional concert viewing experience by “enabling the audience to emotionally engage with artists and their performances in more immersive ways,” while the Galaxy S26 Ultra camera “captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.”

This is the latest partnership between Samsung and BTS. The group members previously promoted Samsung’s line of Galaxy Earbuds, along with the Galaxy Z foldable phones.

The Samsung Galaxy x BTS World Tour experience first kicked off in Seoul in March. Samsung launched its first U.S. tour stop activation in Stanford, CA earlier this month and the global partnership will continue on in other select tour dates through 2027.