Marketing agency MDRN Logic has launched a gaming division, Good Luck Have Fun (GLHF), following the company’s recent acquisition by Terry Hines & Associates.
Led by CEO Erica Coates, GLHF debuted Thursday with a splashy first project: the PlayStation MLB “Future You” campaign featuring former pro baseball player Austin Schultz and comedian Justice Alexander (a.k.a. LGND).
The new division is currently partneredd with other top brands in gaming, including Epic Games/Fortnite, CD Projekt Red, Riot Games and Warner Bros Games.
Per MDRN Logic, chief growth officer Michael Bennett will continue in a similar leadership role for the gaming division, working alongside Coates, the former President of MOCEAN.
“The launch of Good Luck Have Fun marks a defining moment for MDRN Logic as we double down on one of the most dynamic and culturally influential spaces in the world,” MDRN Logic CEO Erica Coates said. “With an incredible team and remarkable partners, we’re creating bold, entertainment-first campaigns that capture attention and push the boundaries of what gaming marketing can be.”
“Bringing MDRN Logic into the Terry Hines & Associates portfolio marks an exciting step forward for our business,” Terry Hines & Associates chairman Grant Nemirow added. “Erica and her team continue to push boundaries in creativity and distinct storytelling, and the premiere of Good Luck Have Fun signals a groundbreaking expansion into one of the most sought after spaces in entertainment. Together, we’re strengthening our ability to deliver innovative, integrated solutions that meet the evolving needs of today’s most ambitious brands.”
In addition to its newly acquired MDRN Logic, Terry Hines & Associates’ brands also include entertainment digital marketing and social media agency Homebrew; out-of-home, digital, and print services company THA|Create; and MAKR, the live event and experiential shop; as well as sister agency The MRKT Co.
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