Sun Day Red Expands Into Women’s Apparel With First Full Collection

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Sun Day Red is officially expanding into women’s apparel in a much more intentional way, marking a key evolution for Tiger Woods’ performance-driven brand. After an initial soft introduction of women’s pieces, the label is now rolling out a full collection designed specifically for female golfers, signaling that this is no longer an add-on category but a core part of the brand’s long-term vision.

The assortment features polos, lightweight layers, and golf shoes, including their best-selling Osprey sneaker. The aesthetic stays true to Sun Day Red’s minimal approach, but the execution feels more tailored to how women actually play and train. The fabric used is a soft, sueded performance jersey with a smooth, almost silky feel, designed with stretch, sun protection, and enough structure to hold up through wear. It’s part of what gives Sun Day Red a more premium feel — elevated materials and a clean, minimal approach that feels more refined than typical golf apparel.

The expansion comes as Tiger Woods remains in the spotlight following his recent DUI arrest, a development that has complicated his public image. Even so, Sun Day Red continues to build itself out as a full performance apparel brand rather than a narrow signature line tied to one player. The women’s launch plays directly into that effort, broadening the brand’s reach and pushing it beyond Woods’ individual legacy.

Women’s golf apparel has become an increasingly competitive space, with demand growing for gear that blends technical performance with a more modern, wearable aesthetic. Sun Day Red’s entry suggests an attempt to claim space in that shift.

Sun Day Red’s women’s collection is available now at sundayred.com. Shop a few of the standout pieces below.