Tag: PC Magazine Tech123

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    Apple is suing OpenAI for alleged trade secret theft, accusing the company and two staffers of stealing the iPhone maker’s confidential information to help build its own hardware.

    “As a natural result, OpenAI’s nascent hardware business now rests on the shakiest of foundations, rotten to its core by its illegal reliance on misappropriated trade secrets,” Apple claimed in the lawsuit, which was first reported by The Wall Street Journal.

    Apple filed the lawsuit in a US district court, naming the former employees as well as io Products, a startup from former Apple design chief Jony Ive. Last year, OpenAI acquired io, which has been developing a mysterious AI-powered device for Sam Altman’s company.  

    However, Apple claims it has uncovered evidence that OpenAI has been conspiring to steal its trade secrets by poaching employees or pressuring them to divulge their work during job interviews. “Unsurprisingly, Apple’s investigation has found a pattern by employees who depart for OpenAI of taking steps to evade the security processes intended to protect Apple’s confidential information,” the company says. 

    In the 41-page complaint, the company names former Apple VP of Product Design Tang Yew Tan and ex-iPhone electrical engineer Chang Liu as two major culprits, who’ve both joined OpenAI. Tan, now OpenAI’s Chief Hardware Officer, has been interviewing Apple employees interested in jumping ship to the company asking them to discuss unannounced products or even to bring actual hardware to interviews.

    Meanwhile, Liu at one point hacked Apple’s shared network folders using a software bug. “He celebrated his improper access, exclaiming in a message left on his colleague’s Apple-issued work laptop ‘LOL’  and that it was ‘so funny,’” the complaint says. “Then, over several weeks, while developing hardware for OpenAI, Mr. Liu surreptitiously accessed and downloaded dozens of Apple’s confidential hardware-related files, including voluminous, detailed information about unreleased products, engineering presentations, technical specifications, and proprietary project data.”

    OpenAI has allegedly been trying to piggyback on Apple’s supply chain by working with its trusted partners behind the company’s back. “This is the tip of the iceberg. Apple lacks visibility into what’s been happening behind closed doors at OpenAI, where such misconduct is normalized and exemplified by leadership,” the lawsuit adds. “Apple’s investigation has uncovered misconduct reaching across seniority levels, technical disciplines, and departments at OpenAI.”

    Apple suggests, however, that OpenAI is “under mounting pressure to deliver its first commercial hardware product and facing the reality that building a successful consumer device business from scratch is more complex, time-consuming, and difficult than it anticipated, [so] OpenAI has resorted to taking unlawful shortcuts.”

    OpenAI is still reviewing the complaint, but told PCMag: “We have no interest in other companies’ trade secrets. We remain focused on building innovative technology that empowers people everywhere.”

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    In the meantime, the lawsuit suggests a major breakdown in the relationship between the two companies after OpenAI partnered with Apple in 2024 to integrate ChatGPT with Apple Intelligence. Apple has since decided to offer an upgraded Siri AI later this year based on Google’s Gemini models.

    If Apple’s lawsuit proceeds, the controversy could blow up even further. “This lawsuit and the discovery process are needed to expose and begin to remedy the pervasive theft of Apple’s trade secrets,” the complaint noted.

    “Apple’s lawsuit is demanding the court block OpenAI from using the trade secrets and erasing evidence of the illegal acts, force them to return “all of Apple’s property in their possession,” and pay up in damages and royalty fees.”

    Disclosure: Ziff Davis, PCMag’s parent company, filed a lawsuit against OpenAI in April 2025, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

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  • Meta Axes Option to Use Public Instagram Photos to Generate Images

    Meta Axes Option to Use Public Instagram Photos to Generate Images

    UPDATE 7/10: Following backlash, Meta has removed the option to generate AI images using public Instagram photos.

    “Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,” Meta said in an update to its blog post. “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”

    This comes after the Screen Actors Guild (SAG-AFTRA) shared details on how to opt out of Instagram sharing. “Take action to protect your likeness,” it said at the time. Tonight, it cheered Meta’s removal of the feature. “A win is a win,” it tweeted.

    As Variety reports, the Creative Artists Agency (CAA), which represents actors like Zendaya and Meryl Streep, also said on Wednesday that, “No one’s name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent.” It called on Meta “to make protection the default on Muse Image, not the exception, and enable individuals to opt-in if they want to allow usage of their image or likeness for AI content creation.”


    Original Story 7/8:
    Meta has introduced a new image-generation model for its apps that lets users tag Instagram accounts and use their public images as references for AI prompts, among other things.

    The Muse Image model was developed by Meta Superintelligence Labs, and it “pairs with Muse Spark to reason through your prompt, search the web, and plan before it generates,” says Meta’s chief AI officer, Alexandr Wang.

    At launch, the Muse Image model is available for free through the Meta AI app, Instagram Stories, and the Meta AI chat window on WhatsApp. Get started with a conversational prompt or upload a photo and provide commands to modify it. Or use the Ideas button to get suggestions.

    Using markup tools to provide image-generation prompts in Meta AI

    (Credit: Meta)

    To provide the AI with more specific instructions, you can use Markup tools to draw over a part of the image and enter a prompt. For example, you can scribble over a person’s eyes and ask the AI to add sunglasses, or mark their head to add a hat. The model can also remove a person from the background or build a functional QR code, Meta says.

    Allow People to Reuse Your Content?

    More importantly, Muse Image lets users @mention Instagram accounts in the Meta AI app and use the account’s public images as a reference for the prompt. For example, you could tag a person and ask Meta AI to add them to an image.  

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    Providing Meta AI image-generation prompts using Instagram tags

    (Credit: Meta Ai)

    Meta says this is in line with Instagram’s content reuse policy, meaning if your account is private, Meta AI won’t let others use your uploads to generate or edit images. Still, there are ways to stop Meta AI from scraping your content.

    Go to your Instagram profile, tap the Menu bar on the top right to enter Settings and activity, select Sharing and Reuse, and disable both options under Allow people to reuse your content on Instagram and with AI features at Meta. Changes made using this option “only apply to future media,” the support page warns.

    How to disable reuse of Instagram content

    (Credit: Jibin Joseph)

    Meta’s new Muse Image model is currently available to users in the US and comes with a usage cap. For extended use, you’ll need to purchase one of Meta’s subscription plans. Soon, the model will be made available in other markets as well as on Facebook and Messenger.

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