Spurs-Knicks Game 4 becomes most-viral NBA game ever on social media

Chasing History: An MSG miracle for the ages

The Knicks complete the biggest Finals comeback ever as they recover from a 29-point deficit for a 3-1 lead on the Spurs.

Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs is now the most-viral NBA game ever on social media, generating 3 billion views and counting.

Additional engagement highlights for Game 4:

  • NBA-related topics trended No. 1 worldwide on X for eight consecutive hours
  • Most-viewed game recap ever on the NBA’s YouTube channel
  • The series has now generated 8 billion views and counting across social media, the most ever for the NBA Finals (previous record: 6.2 billion views in 2025).

Game 5 tips off tomorrow at 8:30 p.m. ET on ABC.

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