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Nothing fails to roll off the tongue quite like Prime Big Deal Days. Regardless, Prime Day‘s clunkier sibling has a solid list of savings worth snapping up.
The 48-hour shopping holiday, which kicked off Oct. 6 at 12:01 a.m. PT, is Amazon‘s second and final Prime member-exclusive savings event of the year — and for those not yet subscribed, the e-tailer offers a 30-day Prime free trial.
Even better, students and young adults ages 18 to 24 can get a six-month free trial to Amazon Prime. The plan will then auto-renew at $7.49 per month, half the price of a regular monthly Prime membership.
Amazon Prime Big Deal Days 2026 Dates
Amazon Prime Big Deal Days runs from Tuesday, Oct. 6 at 12:01 a.m. PT through Wednesday, Oct. 7 at 11:59 p.m. PT. The Hollywood Reporter‘s shopping team is monitoring deals and updating this story as any new and noteworthy ones are added.
Prime Big Deal Days 2026: What to Buy
As someone who’s been covering Prime Day since 2018, I have found a few key categories that consistently deliver the most significant (and timely) savings. These include:
See below for 15 standouts across these key categories.
Dyson Airwrap i.d. Multi-Styler
No better time to spring for the Dyson hair tool that’s been on your wish list.
Elemis Pro-Collagen Cleansing Balm, 3-in-1 Hydrating Facial Cleanser
Boasting its deepest discount to date, Elemis’ cult-favorite cleansing balm is available (and discounted) in all five varieties: Original, Rose, Black Cherry, Green Fig and Fragrance-Free.
Elemis Pro-Collagen Marine Cream SPF 30, Anti-Wrinkle Moisturizer
Another multipurpose workhorse from Elemis, serving as a daily moisturizer, sunblock and a radiant base layer for daily makeup.
Crest 3D Whitestrips Professional Effects
One of our readers’ most purchased items every Prime Day.
Bluey: The Most Amazing Advent Calendar Book Bundle
Fully switching gears, this is currently the No. 1 best-seller in Children’s Christmas Books (and a great holiday gift).
Catan Board Game (6th Edition)
Another pick fit for holiday gifting.
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
When it comes to mascara, nothing beats Lancôme Lash Idôle — it achieves length, lift and volume, while remaining entirely clump-free.
Fendi Pre-loved Brown Zucca Canvas Shoulder Bag
One of our favorites from the What Goes Around Comes Around Amazon storefront.
Amazon Fire TV Stick 4K Max (Newest Model)
Check out the Fire TV Stick HD ($15.99 $39.99) — also the newest model in its category — for an even more cost-conscious alternative.
It Cosmetics CC+ Cream with SPF 50+ Full Coverage Foundation
A full coverage formula that still maintains a natural finish.
Havaianas Women’s Brazil Logo Sandals
One more from Shopbop. Best flip-flops ever.
Iconic London Underglow Blurring Primer
Iconic London’s Underglow primes and preps skin while minimizing the appearance of fine lines and pores.
Prime Big Deal Days 2026: What to Skip
As for the savings worth skipping, it really comes down to what’s going to see even further reductions during Black Friday and Cyber Monday. While it’s never a guarantee, we’d generally say to deprioritize TVs, laptops and other big-ticket electronics (not including Amazon-branded devices) along with major household appliances. In addition to the deeper discounts expected during the months ahead, competitor retailers (like The Home Depot and Best Buy) offer a wider selection of standout brands and models in said categories.
Related: 9 Sales Events Worth Shopping This Week Aside From Amazon’s October Prime Day
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