Jude Bellingham fronts Calvin Klein’s latest underwear campaign – here’s where to shop his boxers for less

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In a couple of years, people will ask you where you were when the Calvin Klein x Jude Bellingham campaign dropped.

Yesterday, the brand’s latest ad landed online, and it has had a chokehold over our algorithm ever since.

Shot in the sweltering heat of the Madrid sun, the British midfielder can be seen in nothing but the brand’s most iconic undies.

Captured by photographer Oliver Hadlee Pearch, it’s the perfect campaign, as it doesn’t need to say a single word for us to invest.

Considered one of the best players in the world, Bellingham plays for La Liga club Real Madrid and the England national team.

Jude Bellingham is the star of Calvin Klein’s latest ad (Calvin Klein)

Most recently, the world fell in love with him during the 2026 World Cup, where he helped England achieve a third-place finish.

It’s not the first time the brand has tapped a famous footballer to front their undies campaign either.

Raphinha took on the responsibility for Spring 2026, following in the footsteps of Trent Alexander-Arnold (2025), Son Heung-min (2023) and Virgil van Dijk (2023).

Shop the new Calvin Klein x Jude Bellingham campaign on the website here

Speaking about his modelling debut for the brand, Bellingham said: “I really enjoyed working on this campaign.

I liked the idea of ‘the icon underneath’ – that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”

Do you feel inspired to upgrade your underwear drawer? (Calvin Klein)

In the new campaign, Bellingham debuts the brand’s new Icon Cotton Stretch Shine Trunk, which comes with an updated Infinity Bond logo waistband and shine finish.

He can also be seen in Calvin Klein’s Boxer Brief, Low Rise Trunk, Hip Brief and Slim Boxer.

All crafted from the brand’s iconic soft cotton stretch blend, the underwear offers a flexible, comfortable fit for all day wear.

So, if the campaign has inspired you to update your underwear drawer, you can shop our top Calvin Klein deals below.