Somebody send this guy a congratulatory greeting card.
Darren Abbott has been named president of Hallmark Media, replacing the company’s former president John Matts less than a year into Matts’ tenure at that level. Now Abbott will be responsible for “shaping, operationalizing, and driving the ever-evolving business into the future, while continuing to oversee the ways in which consumers interact with Hallmark’s widely beloved content, products, and experiences,” according to Hallmark.
Abbott was already the company’s chief brand officer. He now adds ad sales, distribution, and research under his purview, which previously included oversight of programming, creative product development, marketing and PR, licensing and brand partnerships.
In his prior role, Abbott launched a Christmas cruise, a Christmas activation near Hallmark headquarters and the new 90-minute live, traveling stage show featuring Hallmark Stars, aptly-titled Hallmark Stars Live. He also developed Hallmark+.
“Darren is a deeply admired and respected leader with a proven track record of creating moments and opportunities that are uniquely and distinctly Hallmark. From fostering each brand touchpoint to elevating how we work with advertisers, distributors, and all external partners who help us deliver on our brand promise, Darren is uniquely suited to build a future where Hallmark continues to bring joy, positivity, and connection to fans and consumers everywhere,” said Hallmark president & CEO, Mike Perry, to whom Abbott will continue to report.
Abbott has been with Hallmark for nearly 30 years, so maybe check the Anniversary section of the aisle as well.
Matts had been Hallmark’s chief operating officer at the time of his promotion; he joined the company in 2022 as its chief financial officer.
Just In Time pulled in more than $2 million last week, its highest tally yet, as Jonathan Groff played his final performance in the musical on March 29.
The show, which chronicles the life of singer Bobby Darrin, has been trending up for the past several weeks, as fans flocked to the show ahead of Groff’s departure, but reached last week’s high as the average ticket price also jumped up to $362.22. Fans were also spotted camped out in front of the Circle in the Square theater in the nights leading up to the show, for a chance at rush tickets the next day. Ryan Reynolds and Blake Lively were reported attendees at the last show.
Matthew Morrison takes over the role for a few weeks starting April 1, with Jeremy Jordan set to take over starting April 21. But it remains to be seen whether they’ll have the same box office draw as Groff.
Just In Time was the third-highestgrossing show of the week, with Harry Potter and the Cursed Child as the highest grossing, bringing in $2.6 million, followed by Hamilton with $2.3 million. The Lion King was the next highest, with $1.9 million, with Wicked as the fifth highest, bringing in $1.8 million.
Five shows, The Rocky Horror Show, Titanique, Fallen Angels, Beaches, A New Musical and The Lost Boys, began previews last week amid the spring rush. Rocky Horror, starring Luke Evans, Stephanie Hsu, Rachel Dratch and more, and The Lost Boys, a musical adaptation of the vampire movie, both played to 100 percent capacity, with Rocky bringing in $460,121 across its first four previews and The Lost Boys bringing in $489,214 across its first two shows. Beaches had a somewhat less auspicious start, with capacity at 88 percent and grossing $217,743 across its first two previews.
Five more shows were in the midst of previews last week, including Cats: The Jellicle Ball, which brought in $901,045 in its first eight-show week and Dog Day Afternoon, starring Jon Bernthal and Ebon Moss-Bachrach,which had a strong showing of $1.3 million last week, across eight previews, ahead of its March 30 opening. The play received largely critical reviews Monday night, but the impact of those on the starry show remains to be seen.
Variety has announced additional speakers for the 2026 Entertainment Marketing Summit, presented by Deloitte, on April 22 in Los Angeles. Speakers will include NBCU Television Chairman Pearlena Igbokwe; Apple’s VP of Music, TV, Sports, Podcasts, and Beats, Oliver Schusser; supermodel and entrepreneur Ashley Graham and Netflix Games President Alain Tascan.
Igbokwe, Chairman, Television Studios, NBC Entertainment & Peacock Scripted, will participate in a keynote conversation with Cynthia Littleton, Co-Editor-in-Chief of Variety, speaking about the excitement for NBC as it celebrates its 100th year anniversary as a storied TV brand.
Schusser, VP Music, TV, Sports, Podcasts, and Beats at Apple, will speak to Variety reporter Steven Horowitz in a keynote conversation about Apple’s vision for connecting with audiences, hot off its wildly popular Bad Bunny Superbowl Halftime Show.
Graham will join Natasha Bolouki, Partner and Agent, UTA, to chat about “The Power of Partnership,” moderated by Jennifer Maas, Senior TV Business and Games Reporter, Variety.
Tascan joins Wenny Katzenstein, Managing Director, Technology, Media and Telecommunications, Deloitte Consulting LLP, U.S. in the fireside chat “Leveling Up Fandom: How Games Extend Entertainment IP,” moderated by Variety’s Maas.
In other newly added highlights, CAA Senior Leader Brent Weinstein will moderate the fireside chat “Mythical Momentum!,” a look into how Rhett & Link’s Mythical has driven consistent innovation and growth spanning three decades, featuring Dennis Ortiz, Principal, Deloitte Consulting LLP and Jacob Moncrief, COO, Mythical.
“The next chapter of entertainment marketing will likely be defined by how well brands turn audiences into participants,” said Stephanie Dolan, U.S. Entertainment Leader, Deloitte Consulting LLP. “The combination of storytelling, data, and real-time feedback is transforming fandom from something you observe into something you actively shape. As platforms expand and expectations evolve, marketers have an opportunity to build deeper, more personalized connections. With Deloitte’s 20th annual Digital Media Trends report launching this week, we’re excited to bring fresh insights to the event and collaborate with industry leaders to help shape the future of entertainment marketing.”
Additional speakers, with more soon to be announced, include the following:
Blair Rich, Chief Marketing Officer, Legendary Entertainment
Rebecca Kearey, EVP, Head of International Marketing, Distribution & Business Operations, Searchlight Pictures
Brett Hyman, Founder and CEO, NVE Experience Agency
Jill Steinhauser, Group SVP, Platform Monetization & Partnerships, Warner Bros. Discovery
Ben Fielder, Head of Enterprise Sales, West Coast, SlackAdapt
Christie Sclater, SVP, Global Marketing, Clinique Global
Jason Eskin, SVP, Digital Marketing, The Walt Disney Studios
Edvin Dapcevic, Global Head of Media & Entertainment, Discord
Jay Tucker, Executive Director, Center for Media, Entertainment and Sports, UCLA Anderson School of Management
Karen Barragan, CMO, Blumhouse
Darren Schillace, President, Marketing, Fox Entertainment
Tara Lipinski, Olympic Gold Medalist and Sports Analyst
Shareef O’Neal, Influencer and Creative Director, Shaq Brand
Leah Kateb, Chief Creative Officer & Re-Founder of Skylar
Speakers join previously announced programming including keynote conversations featuring Pam Abdy, Warner Bros. Motion Picture Group Co-Chair and CEO, and Tina Knowles, businesswoman, fashion designer, art collector, philanthropist and activist.
Deloitte is the presenting partner of the summit. Please see Deloitte’s website for a detailed description of its legal structure. NBCUniversal is a Premier Partner of the event, with supporting partners Discord, StackAdapt, & Vizio. Get your ticket today at variety.com/entmar.
Brunico Communications has shut down its U.S. television events business, including NAPTE and its Kidscreen and Realscreen Summits.
“This decision was deeply considered and stemmed from the market consolidation that continues to progress and have structural impacts on the content production business,” Russell Goldstein, president and CEO of Toronto-based Brunico, said in a statement on Tuesday. The move follows NATPE, a onetime storied trade show, and the Realscreen TV conferences and markets being combined in one Miami event in Feb. 2026 for one last time.
Kidscreen and Realscreen will continue as kids and unscripted content publications, respectively. With the closure of the U.S. events, Claire Macdonald, NATPE’s executive director, and Jocelyn Christie, Kidscreen’s publisher, will leave Brunico.
Napte in Miami returned in 2024 after the assets of The National Association of Television Program Executives were acquired by Brunico, which also operates the Banff World Media Festival. The acquisition followed NAPTE filing for bankruptcy protection in Oct. 2022 after running into a financial wall due to the forced cancellations of the 2021 and 2022 U.S. TV markets amid the pandemic.
NAPTE Global, the flagship U.S. TV market, returning in 2024 also coincided with the TV industry being upended by the 2023 dual Hollywood strikes, emerging streaming platforms and accelerating cord-cutting.
That disruption unleashed another round of industry consolidation as major studios balanced expensive streaming platforms with offsetting linear TV losses. Before picking up the operating rights to the Banff World Media Festival in 2016, Brunico ran the Realscreen Summit and Kidscreen Summit conferences as it operated markets and conferences in the U.S. and elsewhere internationally.
NATPE, the industry convention that for decades brought TV executives together (and at one point was the largest syndication sales marketplace in the nation), is folding. Canada-based publishers Brunico Communications, which acquired the NATPE assets in 2023, announced Tuesday that it would no longer continue with its U.S. events effective next year, including NATPE Global, Realscreen Summit and Kidscreen Summit.
As part of the shutdown, NATPE executive director Claire Macdonald and Kidscreen publisher Jocelyn Christie are exiting Brunico.
Brunico blamed “this period of market change” for what it called a “difficult, but necessary decision” to end the U.S. events. The company will continue to operate the Banff World Media Festival (which takes place June 14 to 17 this year) and continue to publish Realscreen, Kidscreen, Playback and Strategy.
“This decision was deeply considered and stemmed from the market consolidation that continues to progress and have structural impacts on the content production business,” Brunico Communications president/CEO Russell Goldstein said in a statement. The company’s Kidscreen Awards and Realscreen Awards will also continue.
As for the exits of Macdonald and Christie, Goldstein added, “Their passion for the communities we serve has always been evident – from the calibre of the brands’ portfolio to the level of industry respect – and we thank them for their significant contributions.”
Brunico acquired NATPE in 2023 after the event — which launched in 1963 as the National Association of Television Programming Executives — declared bankruptcy. Among the assets Brunico purchased were NATPE Global, NATPE Budapest, NATPE Streaming+ and the Brandon Tartikoff Legacy Awards. Because of the bankruptcy, NATPE — which already had been struggling to continue during the COVID pandemic — scrapped its 2023 event. In 2024, the show returned and in 2025 and 2026 was paired with Brunico’s longrunning Realscreen Summit in Miami.
NATPE’s peak was perhaps in the 1990s and early 2000s, when hundreds of syndication distributors would promote their wares on the massive NATPE convention floor — which major companies like Warner Bros., Universal, Paramount, King World, Sony and others erecting tremendous booths boasting A-list talent and gourmet catering. At night, distribbers like King World would hire talent like Elton John to wow the audience of station managers. But TV consolidation and the shrinking of the syndication business changed all that, and NATPE struggled to remain relevant into the 2010s, aiming its focus around to international and then the creator economy, but never quite finding its place in the new media order.
Perhaps more surprising, given Brunico’s longer tenure with its Realscreen and Kidscreen Summits (which are paired with its continuing trade publications), is the decision to end those events as well. The two events “have served as the heartbeat of the international unscripted and kids content communities for the past 30 years and have proudly been a seminal catalyst of opportunity for an entire generation of media executives and their companies,” Brunico said.
HBO Max and Warner Bros. Television have partnered with Alamo Drafthouse to set a series of advance screenings of the Season 2 finale of “The Pitt.” The screenings will take place on April 13 at 10 Alamo Drafthouse locations nationwide, just days before the episode hits HBO Max on April 16.
The screenings are billed as healthcare appreciation events, with current and former healthcare workers encouraged to attend, though tickets are available to all. While admission itself is free, seats can be reserved on the Alamo Drafthouse website with the purchase of a $10 food and drink voucher.
Participating Alamo Drafthouse theaters include New York City’s Brooklyn location; the Seaport location in Boston; Raleigh, N.C.; Naples, Fla.; the Cedars location in Dallas; the Mueller location in Austin; the Westminster location in Denver; the Mountain View location in San Francisco, the Woodbury location in Twin Cities, Minn.; and the downtown location in Los Angeles.
“The Pitt” follows a group of doctors, nurses and other healthcare professionals at the Pittsburgh Trauma Medical Center over the course of one shift. Season 1 was set on the day of a mass shooting at a music festival; Season 2 is set over Independence Day Weekend. The cast is led by Noah Wyle alongside Patrick Ball, Katherine LaNasa, Supriya Ganesh, Fiona Dourif, Taylor Dearden, Isa Briones, Gerran Howell, Shabana Azeez and Sepideh Moafi.
R. Scott Gemmill created the series and serves as exeutive producer alonside Wyle; John Wells and Erin Jontow via John Wells Productions; Joe Sachs; Simran Baidwan and Michael Hissrich. Warner Bros. Television is the studio.
The news of his death was confirmed in a Facebook post shared by the official Ambrosia account. “Fans of Ambrosia, we honor the legendary life and career of our dearest family member Christopher North, the ‘Hammond B3 King’ whose sonic architecture defined a generation of progressive and soft rock,” the statement reads. “A founding member since 1970, he was a keyboard wizard who brought an unmatched intensity and emotional depth to every performance.”
The statement continues: “We will always remember ‘Northwind’ for his fiery, ‘intense’ stage presence—a legacy that began when he was first discovered playing in a dimly lit room, his organ topped with a bottle of wine.”
While no cause of death was confirmed, the band did note that North had “faced health challenges in recent years, including a brave and successful battle with throat cancer.” However, “his spirit remained tied to the music and the fans he loved.”
In 1970, North formed the band alongside vocalist and guitarist David Pack, bassist and vocalist Joe Puerta and drummer Burleigh Drummond. While we left the band briefly in 1977, North rejoined in the late 1970s. Ambrosia’s hits include “Biggest Part of Me,” “How Much I Feel” and “Holdin’ on to Yesterday.”
“Christopher North’s work did more than just fill airwaves; it created ‘aural landscapes’ that balanced virtuosity with soulful, radio-friendly hooks,” the statement concluded. “We celebrate a true craftsman of the classic rock era whose lush piano lines and soaring organ swells will remain timeless. He was truly one of a kind, and loved dearly by his fans and bandmates.”
Netflix has given a second season renewal to Age of Attraction after the dating reality series strongly hooked with viewers after a March 25 rookie season wrap.
The premise for Netflix’s latest dating series ignores birthdates as Romeo and Juliet rely on sparks and compatibility for a connection before finally revealing their ages in the the so-called Promise Room.
“Age of Attraction throws age out the window as singles search for their soulmates—but will the years come between them? In this reality dating series, connections are put to the test as participants navigate chemistry, life stages, and the question of whether love is truly ageless,” reads a synopsis from producers Velvet Hammer Media.
But while age may or may not matter to the daters, Netflix has noticed audience numbers as its second season renewal follows Age of Attraction making it into the streamer’s English TV Top 10 and reaching the Top 10 in 26 countries after premiering on March 11.
“We love concepts that are impossible to look away from and Age of Attraction nailed that from day one. It’s messy, it’s real and that’s what makes it fun to watch. Huge thanks to Netflix for embracing this dating experiment with us. The response has been incredible, and we’re excited to push it even further in season two,” Jennifer O’Connell and Rebecca Quinn, executive producers and co-founders of Velvet Hammer Media, said in a statement.
The dating series, hosted by Nick Viall and Natalie Joy, is also executive produced by Sam Dean and and David Friedman. Age of Attraction continues Netflix’s audience success with dating series like Single’s Inferno, Perfect Match, Love is Blindand Too Hot to Handle.
What’s the opposite of a mistake? That’s what Netflix pulled off Monday night by taking over L.A.’s hottest restaurant, Max & Helen’s on Larchmont Avenue, for an intimate introduction of the streamer’s new crime comedy series Big Mistakes.
A typical wait to snag a table at the neighborhood diner by Nancy Silverton and Phil Rosenthal still stretches well past an hour (if not closer to two) but with Netflix taking over the host stand for the private tastemakers event, influencers, stars and select press breezed inside only to sprint toward a generous spread of Max & Helen standouts on the diner counter. The menu featured grilled cheese, tallow fries, sourdough waffles with maple butter, beef hot dogs, BLTs, cinnamon rolls and Silverton’s famous chocolate chip cookies, some with custom names to match the show’s characters and plot (like Trusted Accomplices, Sweet Regrets and Pour Decisions).
Bites aside, the main attraction was a delicious conversation between creators Dan Levy and Rachel Sennott. But even they acknowledged the feat of grabbing a seat. “Guys, how happy are we that we all finally got in here?” Sennott asked in kicking off the nearly 40-minute chat before praising the waffle while Levy called the grilled cheese one of the best he’s ever had in front of a crowd that included Dylan Efron, Grimes, Kerri Kenney-Silver, Lisa Rinna and Harry Hamlin, Natasha Lyonne, Sarah Levy, Zoe Lister-Jones and others.
Though they shared duties on creating the show, Sennott was tasked with moderating the Q&A and asking Levy about how he pulled off show running, executive producing and starring in the eight episode series, which marks his first under an overall deal with Netflix for his Not a Real Production Company. But Big Mistakes marks his second original scripted series after Schitt’s Creek, the cultural phenomenon that lasted six seasons and won four Emmys at the 2020 ceremony including best comedy series.
Big Mistakes follows Nicky (Levy) and Morgan (Taylor Ortega), two deeply incapable siblings who are in over their heads when a misguided theft for their dying grandmother accidentally pulls them into the world of organized crime. Blackmailed into increasingly dangerous assignments, they clumsily fail upwards, sinking deeper into chaos they’re ill-equipped to handle. Laurie Metcalf, Jack Innanen, Boran Kuzum, Abby Quinn, Elizabeth Perkins, Jacob Gutierrez, Joe Barbara and Mark Ivanir also star.
Sennott and Levy share the stage.
(Photo by Emma McIntyre/Getty Images for Netflix)
Sennott used Schitt’s Creek as a jumping off point for her first question by asking Levy how he came up with the idea for a crime caper coming off this “amazing, huge, successful and award-winning show.”
“Well, a lot of time had to pass,” Levy answered. “When the show ended, there was this immediate conversation of, like, ‘What are you doing next?’” Turns out he didn’t love that question, calling it “a horrible way of doing business.
“God forbid I nap,” he quipped. “For me, it was like, I needed to take a minute because I knew what the show meant to me and I knew what it meant to other people. And having a show of your own, you’re so proud of what you make and if you’re lucky enough to get, in our case, six seasons of a TV show, you walk away from that really proud of what you’ve done. To jump into something else, it almost does the new project a disservice because you’re constantly going to be comparing it to the one that came before. So, I needed the dust to settle.”
While that dust settled, Levy wasn’t exactly staring at the wall eating grilled cheese. He kept busy with other projects, creating and hosting the HBO Max series The Big Brunch, acting in projects like The Idol (with Sennott), Sex Education, Curb Your Enthusiasm, Smurfs, Unfrosted and Haunted Mansion. He also wrote, directed and starred in Good Grief, a Netflix film about grief and friendship. But he eventually turned his attention toward creating another comedy series by asking himself a question: What scripts am I not reading?
“Like, he’s gay. He’ll never play in an action movie,” he said of challenging himself to play against stereotypes. “So, I was, like, let’s do action. And let’s make it funny and let’s create a kind of genre that is both funny and thrilling and suspenseful and fun. I have always had a phobia of being blackmailed into organized crime. Don’t ask me why. I think it stems from a fear of being trapped.”
That developed further into an idea involving family dynamics, which he explored to award-winning results in Schitt’s Creek. “Well, why don’t we tell a new family story? And I knew I wanted it to be a brother-sister dynamic and you’re the only person I wanted to work on this with.”
They had formed a bond on HBO’s The Idol — when Levy mentioned the show’s title, Sennott jokingly said, “I remember that” and did not elaborate — despite their brief time together. “We only spent four days together, but I’ve been madly in love with everything you’ve ever done and I respect the hell out of you,” Levy explained. “I remember pitching you the idea and being like … So anyway, I thought like maybe we could collaborate on this and you were like, ‘I’m in.’”
Levy said they spent six months writing Big Mistakes together over Zoom, eventually getting together in person for about five days. They hammered out the pilot during a single day. “We got so much coffee, too, I remember, and I brought my weird granola bars to your house. But I just felt so inspired,” Sennott said. “And then we got towards the end of the day and we started playing music.”
Sennott said she was impressed and inspired by Levy’s influences and his detailed research of small town folk who found themselves blackmailed into organized crime. (She also loved his use of Katy Perry’s “Firework,” which Levy said they miraculously got cleared for use on the show.) To give the show an authenticity, they collaborated with a crime expert. “Having a professional is so helpful,” Sennott said. Levy finished the thought: “Not only did he say, ‘Yeah that’s plausible but here are three other ways this person could die.’ And you’re, like, ‘Well, I didn’t think of that but now that’s on the table.”
What Levy left off the table are bad manners. “The family ensemble is tough, too, because you want the right people for the job and part of it is the gut instinct of, ‘Do I like this person?’ Do I want to spend a long period of time with this person? Are they generous of spirit? Are they able to leave their ego at the door? Are they going to be disruptive on set?’ Even if that person is right for the job, if I get a whiff that they’re going to just make people’s lives a living hell on set, I will not hire the person. It is not worth It.”
It’s clear from the conversation that Levy came to Big Mistakes not wanting to make any of his own.
“I knew I wanted it to feel cinematic. I knew I wanted the score to be really intense and it was really just about tempering performances and making sure that we were earning our laughs and making sure that when the crime hit and the tensions were high and the thrills were there, that we went there,” he said as the conversation wrapped up. “How would you, in the darkest depths of your soul, react to this? Because that’s the greatest connection that the audience will have to this show, hopefully, like, what would I do?”
Find out when Big Mistakes debuts April 9 on Netflix. See more from inside Max & Helen’s on Monday night below.
Natasha Lyonne, Zoe Lister-Jones, Rachel Sennott and Grimes
(Photo by Emma McIntyre/Getty Images for Netflix)
Levy and Phil Rosenthal
(Photo by Emma McIntyre/Getty Images for Netflix)
Dylan Efron
(Photo by Emma McIntyre/Getty Images for Netflix)
Harry Hamlin, Levy and Lisa Rinna
(Photo by Emma McIntyre/Getty Images for Netflix)
A custom Big Mistakes menu at Max & Helen’s.
(Photo by Emma McIntyre/Getty Images for Netflix)
The food spread including a cheeseburger deluxe, beef hot dogs, a BLT and tallow fries.
(Photo by Emma McIntyre/Getty Images for Netflix)
The sought after waffles with maple butter and a tray of chocolate chip cookies.
(Photo by Emma McIntyre/Getty Images for Netflix)
Atmosphere inside featuring framed stills and behind-the-scenes images from Big Mistakes.
“Ice Cream Man,” the next horror film from director Eli Roth, will hit theaters during the dog days of summer. It will be released on Aug. 7 in 2,000 North American venues.
The slasher takes place in an idyllic summer town that descends into madness when an ice cream man serves kids from his truck with horrifying results. “Ice Cream Man” stars Ari Millen (“Orphan Black”) as the eponymous deliverer of sweet treats, along with Benjamin Byron Davis (“Guardians of the Galaxy 3”), Dylan Hawco (“Heartland”), Kiori Mirza Waldman, Charlie Zeltzer (“The Handmaid’s Tale”) and Sarah Abbott (Netflix’s “The Body”). Karen Cliche, Shiloh O’Reilly and Charlie Storey, who were in Roth’s prior slasher “Thanksgiving,” also appear in “Ice Cream Man.”
“Ice Cream Man” is Roth’s first film under The Horror Section’s banner, following the company’s launch in March 2025. A horror mainstay, Roth is the director of scary movies such as “Cabin Fever,” “Hostel,” “The Green Inferno” and “Knock Knock.” He was also behind 2018’s “Death Wish” remake starring Bruce Willis, as well as the PG family film “The House With a Clock in Its Walls,” featuring Jack Black and Cate Blanchett.
Roth will also produce and co-write the script for “Ice Cream Man” with his long-time collaborator Noah Belson. Snoop Dogg will contribute music to the film. Rap icon Nas will serve as executive producer through The Horror Section’s new strategic partnership with his Mass Appeal outfit.
In addition to “Ice Cream Man,” The Horror Section’s upcoming slate includes “Don’t Go in That House, Bitch!” starring Snoop Dogg.