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  • Amy Seimetz Makes a Vivid Return to TV in ‘The Testaments’

    Amy Seimetz Makes a Vivid Return to TV in ‘The Testaments’

    Amy Seimetz never fully turns off her directing brain while acting. “My goal as an actor is always to not get cut out of the television show,” she says with a laugh. “A lot of things that are really helpful for me, in line delivery, are more technical on the filmmaking side: What are you cutting to next? Where are you playing this out? Is this a closeup? Wide? How are you editing this?” The approach has nothing to do with maximizing screentime or superseding her actual director, but modulating her performance within a broader context. “These questions can sound like I’m overstepping, but I actually am aware as an actor, ‘Oh, if I look over here, they can cut to this to help them out in some capacity.’” 

    This yields rich rewards in The Testaments, Hulu’s upcoming sequel series set 15 years after the end of The Handmaid’s Tale (premiering April 8), and featuring Ann Dowd reprising her Emmy-winning turn as Aunt Lydia. Seimetz portrays Paula, the obsessive matriarch grudgingly raising Agnes (Chase Infiniti), which is the Gilead name for Hannah, the now-teenaged daughter of Handmaid’s protagonist June (Elisabeth Moss). With imposing, sometimes comic intensity, Seimetz captures the anxieties of a woman on the verge of unraveling whenever life seems out of order — even the misplacement of a dish. 

    “She wants everything pretty, she wants everything perfect — and so anything that’s out of place, that’s where my eye goes,” she says. “It is very rare to get the opportunity to play someone so sort of insidiously bad. But I didn’t want to go for the arch-villain archetype.”

    The performance ought to bring Seimetz some attention, a reminder of the piercing perceptiveness she’s brought to projects including the acclaimed film Upstream Color and her own directorial project, The Girlfriend Experience. Already, she’s up for an honor at the forthcoming SeriesMania. The indie darling, who’d steadily grown her hybrid acting-directing career in the 2010s, has been out of public view for the last few years. Part of this has to do with a shift in priorities — “It’s very rare that I act these days,” she says — and part of it has to do with swift larger industry shifts, the long-gestating nature of getting anything off the ground right now. And of course, there was the frenzy surrounding The Idol — the HBO series co-created by Sam Levinson, Reza Fahim and Abel “The Weeknd” Tesfaye that Seimetz had directed nearly a whole season of, only for her version to be ultimately, shockingly scrapped for an entirely new take (more on that shortly).

    So why was The Testaments the project to lead to her largest acting role — and, presumably, press circuit — in years? Indeed, she went so far as to audition for it. “It has to be something where I’m like, ‘I don’t know if I can do this, this is maybe not in my wheelhouse’ — if I look at it and I go, ‘I’ve never done that before,’ then I know I want to try,” she says. “They all sort of feed each other in a way — directing, writing, and acting. When I get tired of being bossy, I crave having people tell me when to hit a mark and what to say. When I get tired of being told where to hit a mark and what to say, I want to be bossy again.”

    Seimetz came into the project a huge Margaret Atwood fan — the show is based on Atwood’s novel of the same name, which was written during The Handmaid’s Tale’s run on Hulu and builds off of the original series’ events as much as her original book — and with connections to Infiniti, her main co-star. “My very good friend is Sara Murphy, so we had mutual friends — there was an easy in,” she says, referring to the Oscar-winning producer of One Battle After Another, which featured Infiniti’s breakout role. 

    Seimetz’s icy chemistry with Infiniti is instantaneous and surprisingly light on its feet, reflective of the show as a whole despite the heavy themes. “I wouldn’t say I was playing for comedy, even though Chase would probably argue that I was,” Seimetz says. “But the idea that this is allowed to be devilishly funny in a very, very dark — almost too-close-to-reality — universe pushed me really hard to make it so, because I knew that my character was being told through the lens of Chase’s character.”

    “I would try to push as far as I possibly could,” Seimetz adds, “and then just trust the director to pull me back a little bit.”

    Amy Seimetz in ‘The Testaments’

    Disney/Russ Martin

    ***

    Three years ago, Seimetz was traveling around New Zealand’s South Island with a friend, on break from filming her most recent acting role in Netflix’s Sweet Tooth, when she got a call from her publicist: Rolling Stone was asking for comment on “whatever chaos they were writing about” regarding The Idol. She lost signal; her friend asked whether they should turn back or continue on with their off-the-grid adventure. “I was like, ‘No, I want to do what we planned and go snorkeling with dolphins’ — and by the way, that was the best fucking decision I’ve ever made,” Seimetz says. 

    She brings this up first to reiterate she still has no comment on what went down on that set or what happened to the show — which was critically derided — once she had been replaced (Levinson directed the final product). Rolling Stone reported that Seimetz was “set up to fail” and that she exited a “shitshow”; HBO later told The Hollywood Reporter in a statement that her version “did not meet HBO standards so we chose to make a change.”

    “It doesn’t serve me to dwell on it, it doesn’t serve me to really comment on it,” Seimetz says. “If anything, it is great that I don’t feel the need to — and I really, truly don’t.” She pauses, then connects her Idol saga to the biggest project she’s taken on since: “The best I could say is a Handmaid’s quote: ‘Don’t let the bastards grind you down.’ I’m only half joking.”

    Did Seimetz feel discouraged, though, coming out of an experience we can at minimum call not ideal? “It doesn’t really matter how I felt,” she says twice. “This is Hollywood. [Steven] Soderbergh actually said this to me: ‘You’re not a real filmmaker until you have that notch on your belt and you keep going.’” For the record, Seimetz looks back fondly on The Idol that she made, even though it’ll never see the light of day. “I really, really loved what I was doing, and they ended up making the show they wanted to make, but that’s just the way it goes,” she says. “I loved working with Lily [Rose Depp]. I think she’s brilliant. At least with the work that we were doing together, she’s a comedic genius, next-level — I don’t know if people know that.”

    Behind the scenes, Seimetz forged ahead with vigor, helming multiple episodes of the acclaimed Mr. & Mrs. Smith series adaptation out of the gate. She’s now got multiple high-profile projects in the works as a writer-director, which she’s reasonably confident will move forward — even if they take years. She’s also shooting a hybrid documentary on a rolling basis with one of her best friends, Jillian Mayer, down in Florida. “Jillian’s from Miami and I’m from Tampa, and so whenever I go home, I drive down and reshoot these little pieces of it,” she says. The dynamic has echoed the making of She Dies Tomorrow, Seimetz’s electric 2020 horror-thriller. 

    “I really fell in love with that process, which is: Start some ideas, and you don’t necessarily need to know where it’s going,” Seimetz says. “Once I realized that I don’t have to wait around for a big project to be there or for anyone to tell me I can direct something…I just went ahead and bought cameras, and now shoot pieces of things.” 

    She’s learned to navigate a rapidly changing industry through the example of Soderbergh, who first asked Seimetz to turn his feature The Girlfriend Experience into a series a little over a decade ago — even though they’d never spoken beforehand. “He’s so savvy about the changing landscape…. He really saw an opportunity when TV was starting to drop binge-watching: He went to Starz and he was like, ‘What is the number at which you would make a television show and leave us alone?’” Seimetz says. “They gave him a number, and it was very low, and then we made it.” The first season starred Riley Keough in a breakout turn and drew wide critical acclaim, going on to run two more seasons in an anthology format.

    “I’ve tried that tactic again on multiple things,” Seimetz says now of how Soderbergh pushed their auteur-driven drama through. “But it is just a forever-changing landscape.” Again though, she sees Soderbergh’s prolific slate over the last five years — even as, for many, it’s felt like getting anything made is harder than ever — and takes inspiration from the nimbleness. “Everyone’s scared to make things,” she says before paraphrasing him: “I’m just going to figure out a way that I can make a bunch of these.”

    Amy Seimetz at the ‘Pet Sematary’ premiere at SXSW in 2019

    Matt Winkelmeyer/Getty Images for SXSW

    ***

    Taking on her first regular TV role since the pandemic, Seimetz wound up away from home in Toronto for six full months last year, echoing her intensive time making The Girlfriend Experience up in Canada a decade earlier. The main difference is that here, she was playing a supporting role in an expansive storytelling tapestry. She did not direct on The Testaments either — “I am not able to really be in a performance while directing; I know that about myself enough to say ‘No, thank you’” — and thus had many days to herself. 

    “It’s almost like a meditation of being in that person because you’ll have breaks and you’re like, ‘What would this person do?’” Seimetz says. “And I can’t say that I relate to Paula.”

    She does relate to Atwood, however — she speaks of the author as in sync with her own philosophy of filmmaking and storytelling. “Under these dire circumstances, yes, there are heroes, and yes, there are people that are oppressed, but she allows the emotions to be really messy,” Seimetz says. “She allows the heroes to make mistakes and gets into the psychology and the decision making of what happens under these circumstances. And she plays in this world of gothic darkness with a wicked sense of humor.” 

    Seimetz then turns to how The Testaments came about in the first place: Atwood seized an opportunity, expanding upon her groundbreaking book right as the Handmaid’s adaptation hit a fever pitch of popularity. Seimetz clearly admires artists’ ability to find their moment. “She’s another one that’s extremely adaptable to the way that the world works,” she says. Seimetz can count herself among that group, too.

  • NBA Fantasy — Salary Cap Edition: Week 24 update

    NBA Fantasy — Salary Cap Edition: Week 24 update

    Victor Wembanyama notched 70 fantasy points in the Spurs’ 123-98 win against the Grizzlies.

    It’s a sprint to the finish line. Two weeks remain in the 2025-26 fantasy season, and in that time, the moves made by fantasy general managers could make or break their teams.

    The time is now for a final push in NBA Fantasy — Salary Cap Edition if you want to sit atop your league when all is said and done.

    Here’s what you need to know entering Week 24:


    Last week’s story

    This was supposed to be a gap year for the Boston Celtics (50-24). With Jayson Tatum sidelined and the team’s core broken up, it seemed they would need time to get back to title contention. But they’ve had no problem piling up wins.

    At second place in the Eastern Conference, the Celtics are four games back of the Detroit Pistons (54-20) with eight games remaining in the regular season. They’ve already clinched their 12th consecutive berth in the playoffs — the longest active streak in the league.

    Jaylen Brown leads with 50.1 fantasy points per game (FPPG), while Tatum has found his fantasy form, averaging 53.6 FPPG in his last three games. Not to be underappreciated are Derrick White and Payton Pritchard, who own 40.3 and 34.1 FPPG, respectively


    Peak performances

    Who else but Nikola Jokić? He topped the podium once again as his phenomenal season rolled on. The three-time MVP tallied 85 fantasy points Wednesday, spearheading a 142-135 triumph for the Denver Nuggets (48-28) over the Dallas Mavericks (24-50). He racked up 23 points scored, 21 rebounds, 19 assists and one steal to earn his 30th triple-double of 2025-26. The seven-time All-NBA selection is on pace to finish first in both TFP and FPPG.

    Alperen Sengun started and ended the week with a bang. He dropped 81 fantasy points Sunday for the Houston Rockets (45-29) and 78 Monday in a 134-102 victory over the New Orleans Pelicans (25-51) and 132-124 loss to the Chicago Bulls (29-45), respectively. He combined for 69 points scored, 26 rebounds, 17 assists, five blocks and five steals in those outings. The two-time All-Star ranks 12th with 3,192 TFP and 13th with 49.1 FPPG.

    “The Alien,” meanwhile, continues to be a one-of-a-kind force around the league. On Wednesday, Victor Wembanyama dropped 70 fantasy points, leading the way as he often does for the San Antonio Spurs (56-18) in a 123-98 win against the Memphis Grizzlies (25-49). The 22-year-old forward/center pitched in 19 points scored, 15 rebounds, three assists, seven blocks and three steals. His 53.9 FPPG qualifies as seventh-best in the Association.


    Transaction tips

    A chest injury to Cade Cunningham opened the door for Daniss Jenkins, and the second-year guard walked right through it. He’s averaged 39.7 FPPG in his last seven games and scored 45 or more three times during that stretch. That’s well above his season-long average of 21.0 FPPG, and with Cunningham likely out until the playoffs, there will be even more opportunities to contribute in the coming two weeks. Jenkins is just $4.7M — an easy addition to any roster.

    Also plenty active as of late has been Ace Bailey for the Utah Jazz (21-54). In light of the team’s lengthy injury report, the rookie has stepped into an expanded role offensively, accounting for 44.3 FPPG in his last six games. He had never scored more than 50 this season, but after doing so March 19, did it three times in a row. Bringing in Bailey does come at a cost of $8.4M, though he’s shown his value. He has 1,700 TFP this season.

    It pays to feed the hot hand. Rostering players from the Spurs would be a wise move. They’ve won 24 of their last 26 games, and this week, will face the Bulls on Monday, Golden State Warriors (36-39) on Wednesday, LA Clippers (39-36) on Thursday and Nuggets on Saturday. Wembanyama (53.9 FPPG for $18.9M), Stephon Castle (40.4 FPPG for $10.3M) and De’Aaron Fox (39.3 FPPG for $13.9M) are all reliable options.

    Play NBA Fantasy — Salary Cap Edition!

  • Spain closes airspace to US planes involved in war on Iran

    Spain closes airspace to US planes involved in war on Iran

    The announcement comes after Madrid refused to let Washington use jointly operated military bases for the US-Israel war on Iran.

    Spain has closed its airspace to planes of the United States involved in the US-Israel war on Iran, the latest step in the country’s opposition to the conflict.

    Defence Minister Margarita Robles confirmed the airspace closure to reporters on Monday after Spain’s El Pais newspaper first reported on it, quoting military sources.

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    “This was made perfectly clear to the American military and forces from the very beginning. Therefore, neither the bases are authorised, nor, of course, is the use of Spanish airspace authorised for any actions related to the war in Iran,” Robles said.

    “I think everyone knows Spain’s position; it’s very clear,” the minister added, calling the war on Iran “profoundly illegal and profoundly unjust”.

    Spain had already said earlier this month that the US could not use jointly operated military bases in the war, which Spanish Prime Minister Pedro Sanchez has described as “unjustifiable” and “dangerous”.

    Trump’s threats

    US President Donald Trump threatened to cut trade with Madrid after the Spanish government denied the US use of the Rota and Moron military bases in southern Spain, forcing 15 US aircraft to relocate.

    Under the left-wing government led by Sanchez, Spain has been Europe’s loudest opposing voice against US and Israeli military actions in the Middle East, at a time when the European Union vaguely called for de-escalation and protecting civilians without rejecting the assault on Iran.

    Commenting on the war earlier this month, the prime minister said: “This is how humanity’s great disasters start … The world cannot solve its problems with conflicts and bombs.”

    Spain has also been a vocal critic of Israel’s genocidal war on Gaza. In October, its parliament approved the enshrinement in law of a total arms embargo on Israel, permanently banning the sale of weapons, dual-use technology and military equipment.

    That announcement drew a furious response from Israel, which had already withdrawn its ambassador when Spain recognised a Palestinian state in May 2024.

  • ‘The White Lotus’ Season 4 Adds Heather Graham, Rosie Perez and Four More to Cast

    ‘The White Lotus’ Season 4 Adds Heather Graham, Rosie Perez and Four More to Cast

    Six more actors are saying bonjour to “The White Lotus.”

    Joining the cast of the France-set season of Mike White’s HBO dramedy are Heather Graham (“They Will Kill You,” “Chosen Family”), Rosie Perez (“The Flight Attendant,” “Your Honor”), Ben Schnetzer (“The Madison,” “Y: The Last Man”), Tobias Santelmann (“Detective Hole,” “The Last Kingdom”), Frida Gustavsson (“Faithless,” “Vikings: Valhalla”) and Laura Smet (“Eager Bodies,” “The Bridesmaid”).

    Per HBO, casting is still ongoing for “The White Lotus” Season 4. This crop of vacationers joins previously announced cast members Chloe Bennet, Sandra Bernhard, Helena Bonham Carter, Vincent Cassel, Steve Coogan, Caleb Jonte Edwards, Dylan Ennis, Corentin Fila, Ari Graynor, Max Greenfield, Charlie Hall, Marissa Long, Alexander Ludwig, Chris Messina, AJ Michalka, Kumail Nanjiani, Jarrad Paul and Nadia Tereszkiewicz.

    The series will begin production in April in France, where it will film at several locations across the French Riviera and Paris. In January, Variety reported that one of such venues is a 19th-century palace-turned-luxury hotel called the Château de La Messardière in Saint-Tropez on the Côte d’Azur.

    “The White Lotus” is created by White, who executive produces with David Bernad and Mark Kamine. The show first debuted in 2021 with a tight season set in Hawaii, followed by stories in Italy and Thailand. Each season has featured at least one cast member carrying over from the last. Jennifer Coolidge anchored the first two seasons, while Season 3 featured a face-off between original season cast members Natasha Rothwell and Jon Gries.

    The show has been nominated for 66 Emmys across its first three installments, winning 16.

    Deadline broke the news.

  • Ezekiel Lewis Named Epic Records Chairman-CEO

    Ezekiel Lewis Named Epic Records Chairman-CEO

    Sony Music has appointed Ezekiel “Zeke” Lewis as chairman and CEO of Epic Records, the company announced Monday.

    Lewis had served as Epic’s president since 2023, leading the A&R division while helping run the label’s day-to-day operations, which he and GM Rick Sackheim have been covering since longtime chair/CEO Sylvia Rhone stepped down late last year. Lewis joine Epic in 2018 as the executive VP of A&R.

    He will report to Sony Music Group chairman Rob Stringer.

    A Grammy-winning songwriter and producer, Lewis has worked closely with many artists throughout his tenure at Epic, including 21 Savage, Madison Beer, BIA, Black Eyed Peas, Future, Giveon, Zara Larsson, Mariah the Scientist, Travis Scott, Southside, Meghan Trainor, Tyla and others.

    Prior to Epic, Lewis served as senior VP of A&R at Motown Records, where he worked with Ne-Yo, Erykah Badu, Migos, Lil Yachty, T.I., and Rich Homie Quan. Earlier in Lewis’ career, his work included co-writing and co-producing hit records for Justin Bieber, Mary J. Blige, Usher, and many others.

    “I am truly humbled by the trust Rob has placed in me to lead this incredible label,” Lewis said in a statement. “Music has always been about the artist, their vision, their voice, their story. Everything we build here starts and ends with that belief. My focus, from day one, is to make this the best home for recording artists anywhere in the world. In a digital-first landscape full of noise and distraction, we have an opportunity to cut through and give creators something rare: a place where they are genuinely seen, supported, and set up to thrive. That is the mission, and I do not take it lightly.”

    Said Stringer, “Through his experience and knowledge in a senior creative capacity at Epic over the last eight years, Zeke is eminently qualified to take the label forward as its leader. Not only I am very pleased to make an appointment like this based on the executive growth of an internal candidate, but also because Zeke is highly respected and trusted by the artists and staff at Sony Music. I look forward to working together with him and his team on magnifying the musical vision of Epic Records.”

  • This year’s Xbox Games Showcase is set for June 7

    Microsoft has confirmed exactly when this year’s Xbox Games Showcase will take place. It will air at the usual time, 1PM ET on the Sunday (June 7) of Summer Game Fest weekend. In recent years, the company has offered a deeper dive into one particular game straight after the showcase, and it’s sticking to that format this time with a closer look at Gears of War: E-Day.

    The showcase and Gears of War: E-Day Direct will be available in more than 40 languages, including American Sign Language and British Sign Language. A stream with English audio descriptions will be available as well. You can watch it on several of Xbox’s various social channels, including YouTube, Twitch and Facebook.

    This is typically Xbox’s biggest showcase of the year. It will be the first Xbox Games Showcase with Asha Sharma at the helm of Microsoft’s gaming division. Perhaps we’ll hear some more details on the next Xbox (aka Project Helix), which is confirmed to be a system that will run PC games — much like the upcoming Steam Machine.

    Along with more details about a brand-new Gears of War game, it seems likely that we’ll learn the release date for Fable during the Xbox Games Showcase. That game is slated to arrive this fall.

    We don’t yet have exact release dates for Minecraft Dungeons 2 or Halo: Campaign Evolved, a remake of the first Halo game’s campaign. Those are scheduled to debut this year as well, so they seem like prime candidates for showcase appearances. Microsoft also has Clockwork Revolution, State of Decay 3, OD (from Kojima Productions) and something new from Toys for Bob in the hopper.

    In addition, Microsoft is promising the return of Xbox FanFest, an in-person fan event, to help mark the brand’s 25th anniversary. Sharma confirmed this will take place in Los Angeles, where all of the Summer Game Fest events are going down. “This year’s experience will include a look back at the last 25 years, alongside a forward view of what’s next,” according to an Xbox Wire blog post.

  • Analysis Company Shares Short-Term Outlook for Bitcoin (BTC)! Explains What’s Needed for an Uptrend!

    Analysis Company Shares Short-Term Outlook for Bitcoin (BTC)! Explains What’s Needed for an Uptrend!

    Bitcoin ($BTC) started the new week below $70,000. While the direction of the US-Iran conflict is being closely watched in both $BTC and global markets, an analysis firm has assessed the current situation.

    QCP Capital, a Singapore-based cryptocurrency analytics firm, stated that Bitcoin has entered a consolidation phase and is outperforming gold and stocks.

    $BTC briefly dropped to $65,000 during quiet hours in Asian markets, but quickly recovered.”

    It is currently trading steadily around $67,000 and is maintaining the stability it showed at the beginning of the week after the typical weekend decline.”

    Although Bitcoin started the new week with a recovery, it needs strong momentum to continue its upward trend from last week, especially given that the US-Iran conflict remains unresolved.

    Analysts also noted that the 10-day pause Trump set for a possible military operation against Iran would end on April 6.

    “It was noteworthy that Bitcoin remained in the $65,000 to $70,000 range.”

    Since the start of the conflict with Iran, while traditional markets have struggled under geopolitical pressure, $BTC has outperformed both gold and major equities.

    As Trump’s 10-day pause on attacks against Iranian energy infrastructure approaches its end on April 6, and markets prepare for a potential escalation, $BTC is likely to remain within this range.

    At this point, analysts note that $BTC’s short-term trend will remain largely news-driven.

    On the macroeconomic front, high oil prices and risks to critical shipping routes continue to support expectations of stagflation. According to analysts, even if tensions between the two countries ease, the risk of war will remain in the short term.

    Finally, analysts who examine derivatives markets say that volatility remained low after the expiration of the monthly option on Friday, and investors are still inclined to buy on dips.

    “The overall market structure signals caution, not panic, and a clear upward momentum has not yet emerged.”

    *This is not investment advice.

  • Bitmine makes biggest ether purchase in 2026 while other digital asset treasuries pull back

    Bitmine makes biggest ether purchase in 2026 while other digital asset treasuries pull back

    BitMine Immersion Technologies (BMNR) made its largest weekly purchase of either ($ETH) this year, adding 71,179 $ETH and extending a month-long ramp-up in buying even as crypto prices remain under pressure.

    The purchase, worth roughly $143 million at current prices, lifted the company’s total holdings to over 4.73 million $ETH, about 3.92% of the token’s supply, according to a Monday update. BitMine has now increased its buying pace for four straight weeks, stepping up from a prior average of 45,000 to 50,000 $ETH.

    The move stands out as most other large digital asset treasuries (DAT) halted crypto accumulation or even sold tokens during the crypto market downturn. Strategy (MSTR), the largest corporate bitcoin owner, was the only other major buyer in the recent months, and even the Michael Sayler-led company refrained, breaking a 13-week buying streak.

    Bitmine Chairman Thomas “Tom” Lee said the firm continues to see the current market as the final phase of a downturn as rising oil prices and geopolitical tensions keep risk assets under pressure.

    The company’s total crypto and cash holdings stood at $10.7 billion. In addition to its $ETH treasury, BitMine held 197 bitcoin, and $961 million in cash and equity stakes, including $102 million in Eightco Holdings.

  • Michigan woman’s pizza run leads to record-breaking lottery win

    Michigan woman’s pizza run leads to record-breaking lottery win

    Odd News // 1 month ago

    Maryland man stops for lunch, wins $50,000 lottery prize

    Feb. 27 (UPI) — A Maryland man made a stop for lunch during his break for lunch and ended up winning a $50,000 prize from a scratch-off lottery ticket.

  • Me’Arah O’Neal, Daughter of Shaq, Signs With LIFT Management (Exclusive)

    Me’Arah O’Neal, Daughter of Shaq, Signs With LIFT Management (Exclusive)

    Me’Arah O’Neal, the basketball-playing daughter of NBA Hall of Famer Shaquille O’Neal, has signed with LIFT Management.

    A sophomore with the University of Florida Gators women’s basketball program, O’Neal is looking to LIFT to help navigate possible sponsorship deal opportunities at the intersection of sports and an expanding creator economy. “Alignment and authenticity. It has to make sense, fit who I am and the image I’m trying to build. I look for brands that feel natural,” O’Neal tells The Hollywood Reporter about her ambitions beyond the hardwood as she looks to raise her business game.

    LIFT will handle contract negotiations, including around possible brand marketing deals for O’Neal, along with communications and career development.

    “We’re thrilled to welcome a talent like Me’ Arah to our organization. Her impact goes far beyond performance — she brings a level of excellence, discipline, and national appeal that aligns perfectly with our vision. This partnership isn’t just about today’s success; it’s about building a legacy that inspires her audience and elevates everything we stand for. We always look to bolster elite athletes who come from strong sporting pedigrees,” stated Gina Paradiso, chief content officer at LIFT.

    O’Neal’s push into the entertainment space via LIFT follows other hoops stars — including brother Shareef — making inroads into film and TV, including launching their own production banners. Shareef O’Neal became the creative strategist for the Shaq Brand, leading efforts to bring a fresh vision that bridges sports, culture and next-generation storytelling. 

    Me’Arah O’Neal welcomes carrying the torch for a family of hoopers, led by an NBA superstar. “It’s a blessing but it also comes with responsibility. I’m proud of my family and where I came from, but I’m focused on really trying to create my own path. There are certain expectations or standards that come with that but that just becomes motivation for me. I want people to respect my name for who I am while still honoring the family legacy,” she explained.