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  • The mental health of young men is dropping. Experts warn it could get worse

    On the surface, Nick Cholmsky looked like a thriving teenager. 

    Growing up in Ottawa, he says he was athletic and heavily involved in basketball, had friends and a close relationship with his family. 

    But underneath all that he says he was deeply depressed. The symptoms began in middle school and became much worse by Grade 11.

    At 16, he had begun entertaining suicidal thoughts.

    A young man in a red shirt.
    Nick Cholmsky, who grew up in Ottawa, experienced depression as a teen. He says online messaging encourages boys and men to stay silent about their psychological struggles. (CBC)

    Even as his depression and anxiety grew stronger, Cholmsky believed he couldn’t say anything, because “being a man” meant pushing negative thoughts down, and that any sign of weakness would cause him shame. 

    “Looking back, so much of that [congenial attitude] was for sure just a performance, me acting the way I thought I was supposed to act as a man,” said Cholmsky, now 21. 

    There’s a common problem everywhere and it’s how men and boys are feeling. And they are not feeling great.– Federal Health Minister Marjorie Michel 

    Earlier this year, the federal government reported on a wide range of data showing that the mental health of young men has deteriorated since 2012. Between 2012 and 2022, the number of men aged 15 to 24 who self-reported mood disorders increased from 11 per cent to 16 per cent, while self-reported generalized anxiety disorders increased from four per cent to 10 per cent.

    Those who reported their mental health as “very good” or  “excellent” plummeted from 70 per cent to 52 per cent in that same time period.

    A separate report shows that men are three times as likely as women to commit suicide and that it’s the second-leading cause of death in boys aged 15 to 34 (after unintentional injuries).

    “There’s a common problem everywhere and it’s how men and boys are feeling. And they are not feeling great,” federal Health Minister Marjorie Michel told CBC News. 

    “There is a lot of anxiety [about] their role as men and boys.”

    Social media use, gambling major issues

    Research implicates a variety of factors in men’s depression, most prominently social isolation, social media use and online sports betting.

    Data from the Canadian Medical Association Journal shows a huge rise in young men calling helplines with gambling addictions. (Health Canada reports men are three times more likely than women to have a gambling problem.)

    Canada legalized single-event sports betting in 2021. In 2022, Ontario became the first province to allow private companies to operate alongside government-regulated industry.

    A separate report released this month by the Institute for Clinical Evaluation Sciences (ICES) showed that since 2022, emergency room visits for gambling disorders had doubled — largely with young men showing up in a psychological crisis, such as suicidal ideation or psychosis, as a result of gambling losses. 

    “The gambling stats didn’t surprise me at all when I heard them,” said Cholmsky. “I saw kids in middle school gambling.”

    WATCH | Investor and podcast Scott Galloway on male potential:

    Scott Galloway on male potential

    U.S. investor and podcaster Scott Galloway talks to CBC News about the impacts of the manosphere and the loss of ‘off-ramps to the middle class,’ and how young men are being impacted.

    Whether the stress is the result of gambling or something else, Cholmsky says online messaging encourages boys and men to stay silent.

    “When I was going through some of my worst mental health times, I was online a lot and it was really the height of Andrew Tate,” Cholmsky said.

    The U.S.-born Tate is one of the best-known influencers in the manosphere, famous for espousing strict rules for being an alpha male, such as maximizing fitness, maintaining control over relationships and emotions and making as much money as possible.

    He retains a large following despite being in U.S. detention on multiple criminal charges, including sex trafficking.

    “[Tate’s] message, and a lot of that manosphere messaging for boys, is ‘be a man, be tough, make lots of money,’” Cholmsky said.

    There are also trends like “looksmaxxing.” Influencer Braden Peters, also known as Clavicular, has amassed a huge following telling young boys sometimes to smash their own faces with hammers to be more conventionally beautiful. His content has more than 40 million likes. Peters was charged with rape last month.

    Experts warn dangerous role models like this can have real-world impacts. 

    “The manosphere is radicalizing young boys who don’t know where they fit  — and that should concern us all,” said John Oliffe, Canada research chair in men’s health promotion at the University of British Columbia. 

    Oliffe says this was “amplified” by the earliest parts of the COVID-19 pandemic when global lockdowns increased isolation and the loss of social connection. Vulnerable teenagers often found themselves lost online. 

    “There continues to be a whole world of pain in some of that unregulated content,” Oliffe said. 

    A man with grey hair in a button-down shirt.
    John Oliffe, Canada research chair in men’s health promotion at the University of British Columbia, says the radicalizing effects of the manosphere should worry us all. (Nav Rahi/CBC)

    Adam Kunder, a 33-year-old former firefighter who lives in Toronto, says he also felt he needed to keep his problems quiet. He suffered mental health issues and hit “rock bottom” before beginning to find help in the summer of 2024.

    “As a man, you think you are supposed to be strong, push any bad feelings down, suppress depression or sadness or fear,” he said.

    Kunder says he has lost multiple friends to suicide and says you never would have known they were suffering.

    Gender roles and ‘toxic masculinity’

    Kunder said the world is changing in ways that are becoming confusing for many men.

    The emphasis on women’s parity in the labour force and society, as well as a greater acceptance of non-traditional gender identities, has upended expectations.

    “At one point we knew we were supposed to be the provider and protector, and the idea of ‘toxic masculinity’ wasn’t a thing,” he said. “I think men are really trying to figure out what it means to be a man in today’s world.”

    WATCH | Why manosphere influencers appeal to young men:

    Why ‘manosphere’ influencers are appealing to young men

    Critic Amil Niazi joins Commotion with Elamin Abdelmahmoud to discuss Louis Theroux: Inside the Manosphere, a documentary about the online world of toxic masculinity, and examine the rising popularity of “manosphere” influencers among young men.

    Oliffe pointed to other troubling patterns for young men. 

    “There are increasing lower rates of boys heading to universities, and very serious challenges in male-dominated industries such as construction, that as a society, we should not ignore.”

    Oliffe said that while the trades offer good careers, they often see high rates of substance use and mental health issues, as the necessary physical labour and harsh working environments can “heighten these risks.” 

    Oliffe said that in the last decade, there has been “low government investment in men’s mental health.” 

    “I think the theme of silence is a very regrettable period in history, where on one side we talked about equity and inclusion, and then in effect ostracized 50 per cent of the population,” Oliffe said.

    Health Minister Michel said that when she brought this issue to the federal cabinet, she was met with some resistance. Some colleagues told her it took “courage” to broach the mental health of boys and men, given it could even be politically risky to talk publicly about the issue. 

    “I said ‘courage’? This is not courage. We are ministers of health, it is our job to take care of the entire population,” she said. 

    “Men don’t know how to ask for help. And when they are struggling, they don’t know how to express it.” 

    Government strategy to come by early 2027

    The federal government will soon launch its first-ever mental health strategy for boys and men.

    The agency told CBC that some of what they hope to invest in will be “mentorship, peer support, sport and recreation,” while “promoting healthy relationships, positive social norms and safer online environments.”

    A young man in a green shirt.
    Toronto resident Adam Kunder says he feels it’s his duty ‘to show up for men who are suffering and to hear them out and just let them know it’s all OK.’ (CBC)

    For Robert Whitley, a men’s health expert and professor of psychiatry at McGill University in Montreal, part of the problem is the way society now views masculinity. 

    “Traditional masculinity has been denigrated in the popular mind whether it’s through the media, through influencers, through commentators,” he said. “The problem sometimes is a lack of masculinity.” 

    He says there’s a need for positive male role models.

    “I’ve said many times before, it’s not a crisis of masculinity, there’s a crisis of mentorship,” said Whitley.

    For example, data from Statistics Canada shows only 25 per cent of teachers across elementary and high school systems in Canada are men. And at the organizations that step in to fill the mentorship gap — like the Big Brothers and Big Sisters of Canada — 70 per cent of volunteers are women. 

    “We’re getting young men who are getting to the age of 18, 19, 20, who have never had a male role model in their lives,” Whitley said.

    Kunder and Cholmsky both say their mental health began to recover after they started asking for help, and they’re now working to be role models for other young men. 

    “I feel like it’s my duty in a way to show up for men who are suffering and to hear them out and just let them know it’s all OK,” said Kunder, who coaches and works with other men.

    Last month in Ottawa, Cholmsky was awarded top 21 under 21 for his work in mental health advocacy and challenging “harmful stereotypes around masculinity and mental health.” 

    “We all need to be doing our part to talk about this stuff,” he said.

  • DOJ Argues CNN & Other Outlets Can Be Banned From White House If Trump Determines They Didn’t Meet “Minimum Requirements Of Professionalism”

    DOJ Argues CNN & Other Outlets Can Be Banned From White House If Trump Determines They Didn’t Meet “Minimum Requirements Of Professionalism”

    The Justice Department argued that Donald Trump can legally ban CNN, MS NOW and Politico from the White House because he determined that they didn’t meet the “minimum requirements of professionalism.”

    Last month, a federal judge granted the three outlets a temporary restraining order that forced the White House to reinstate dozens of their reporters’ hard passes. The outlets are now asking the judge to extend that 14-day order for a longer term via a preliminary injunction, claiming that Trump’s ban is a violation of their First and Fifth amendment rights.

    U.S. District Judge Timothy Kelly, a Trump appointee, has said that he is bound by the precedent set in In a 1977 D.C. Circuit opinion, Sherrill vs. Knight, in which the judges ruled that “the protection afforded newsgathering under the First Amendment guarantee of freedom of the press requires that this access not be denied arbitrarily or for less than compelling reasons.”

    In a court filing on Friday, the DOJ claimed that the Sherrill case still would allow for the president to restrict the three outlets from accessing the White House grounds because the White House has a “compelling interest.”

    The DOJ lawyers claimed that the Sherrill decision does not “prevent the President from concluding that bona fide journalists would identify sources instead of relying on anonymous sources, commit to factual accuracy, and provide the White House an opportunity to comment, rather than ‘perform their duties in a way that … interfere[s] with the White House’s daily operations.’ …At a bare minimum, it is a significant violation of decorum to publish classified and sensitive national security information.”

    The news outlets’ legal team has rejected that assertion, writing in a filing earlier this week that Trump’s “statements also make clear he implemented the ban to coerce more favorable coverage from CNN, MS NOW, and Politico, and to deter other journalists and news organizations from newsgathering and reporting that the President might view as negative. And his administration has continued to retaliate against Plaintiffs even after the temporary restraining order, only underscoring that Defendants’ motive is to punish and chill journalism they dislike.”

    Even as access to the White House grounds has been reinstated, the White House has continued to restrict CNN from coverage of TV pool assignments, including travel with Trump on Air Force One.

    The outlets’ lawyers, led by Theodore Boutrous Jr., also noted that Trump and other White House officials “overlooked that the First Amendment protects reporting on matters affecting national security.”

    Kelly has set a hearing for Thursday on the news outlets’ motion for a preliminary injunction.

    In granting a TRO, Kelly concluded that the White House failed to provide due process to the news outlets.

    The DOJ has pointed to letters sent to the outlets as evidence that they were given due process. But those letters were sent on Sept. 22, four days after Trump’s ban was started.

    The judge also has noted that some of the objectionable stories cited by the DOJ do not have to do with national security. Kelly wrote in his order that “even the justifications provided to Plaintiffs after this case was filed are ambiguous about the true purpose of the revocations: while Defendants’ letters to Plaintiffs mention national security concerns, they purport to identify reporting that ‘threatened national security and/or spread falsehoods’ leaving open the possibility that all the stories fall into the later bucket, rather than the former.”

  • ‘SNL’ Cold Open Goes Full MAGA Midterms Desperation With Hegseth’s “Schlong Donkeys”, Trump’s Rambles & A Sad VP

    Just a month away from the volatile midterms and a president way down in the polls, there was once again a plethora of political material ripe for this week’s SNL cold open, and the NBC late-nighter went full MAGA, with some Mitch McConnell on the side.

    Played by Mickey Day, the wheelchair bound 84-year-old Kentucky senator offered a premature “Live from New York” before being cut off by RNC ad consultants desperate to turn things around for the GOP. To that, there was a “He tricked us” (in Spanish) Marco Rubio, portrayed by the always on point Marcello Hernández, and a 2028 J.D. Vance (Jeremy Culhane) that no one wanted to actually put in a spot.

    Then there was Colin Jost’s Pete Hegseth, putting the fun in whack job Defense Secretary once again.

    “What’s up, schlong donkeys?” the Saturday Night Live Weekend Update co-anchor began in what might have been one of the greatest campaign ads ever (we’re talking 1954 Daisy level) if it was real. “Now listen up, okay, because I need all you patriots at home to do the gayest thing ever and vote. Thanks to me, the military finally has its priorities and sexuality straight.”

    Tossing in some slam poetry, Jost’s Hegseth added: “In conclusion, vote, I guess. And remember, even if you’re stationed overseas, you can still vote by mail, which is the only by mail I’m cool with.”

    Of course, this being a MAGA parody and being SNL, the joke had to go further. Having said that, unlike many too-long cold opens, this semi-morbid midterm skit work at the extra length – entirely because POTUS came to cook, base loathing and all.

    “I’m President Trump and I approve this ramble,” started a typically and wonderfully unhinged James Austin Johnson.

    Drawing from the fiction that is so much of Trumpland’s facts, he added in the fake ad: “We’re getting mogged out there, but not for long because I have a solution. If the Republicans win, I’ll give everyone $5,000, and that is not a bribe because I have no intention of following through on that promise.’

    “So, just pretend I’m on the ballot, okay? You have to use something called imagination. Imagination makes a MAGA nation. Wow, that’s pretty good. I can already see that written on the back of an obese woman’s booty shorts in dirty, disgusting Myrtle Beach. What a hell all this country is! It’s full of awful people.”

    Perhaps, but not in tonight’s spot-on cold open.

    Delayed a tad again on the West Coast like last week’s season opener thanks to college football, tonight’s SNL is the second show of the 52nd season.

    Verity star Dakota Johnson is hosting SNL for the third time. Coming off a big box office start for the Collen Hoover thriller, Johnson is joined by Turnstile as musical guest, the Maryland rockers’ SNL debut. Next week will see one-time dumped cast member Shane Gillis back for his third time hosting. The October 10 show will see the much-acclaimed Rosalía returning for her third SNL appearance.

  • 17 claims involving the death penalty we’ve investigated

    17 claims involving the death penalty we’ve investigated

    Photo shows Israeli officials wearing noose pins to support death penalty for some Palestinian prisoners

    Read More

  • Search for bodies comes to end after plane with six on board vanishes off US coast

    Search for bodies comes to end after plane with six on board vanishes off US coast

    A chilling update has been issued after a medical transport aircraft with six on board suddenly went missing over the weekend, sparking a major search.

    The plane had departed from Bermuda’s L.F. Wade International Airport at 11.40pm local time on Friday (2 October), according to flight data from FlightAware.

    The Latitude Air Ambulance aircraft had been due to land at Boston’s Logan International airport at 1.30am, but never made it. Four Canadian nationals and two Bermudian nationals were onboard.

    Two pilots and two medical staff had flown to Bermuda to collect a patient and their relative.

    The aircraft, a Gulfstream G100 instead vanished off the US coast. The Federal Aviation Administration (FAA) notified the Coast Guard that it had lost contact with the aircraft.

    The flight path showed where the aircraft was last recorded location before it vanished.

    The flight path showing where the aircraft vanished (FlightRadar24)

    The flight path showing where the aircraft vanished (FlightRadar24)

    It indicated the jet was flying at around 24,000ft before descending 13,000ft in about two minutes shortly before the flight controllers then lost contact.

    The pilot had reportedly declared an emergency and reported electrical problems as the aircraft approached the coast.

    The audio, since shared by LiveATC.net, had indicated that the pilot may have been ‘coming in blind’ when a storm loomed ahead shortly before it vanished.

    A major search was launched in an area off the coast of Nantucket, before the Coastguard said a ‘debris field’ was found, which is an area where scattered pieces, fragments, or wreckage from a destroyed object or structure are found.

    The search for the missing plane (US Coastguard)

    The search for the missing plane (US Coastguard)

    Chilling update on ‘heartbreaking reality’

    The six people on board the medical aircraft are now presumed dead, according to a new statement from the flight’s operator.

    On Sunday evening (4 October), the United States Coast Guard announced it was ending its search for survivors off the coast of the Massachusetts island.

    “The Coast Guard has suspended the search for the people aboard the medical transport aircraft that went missing around 2 a.m. Saturday, as of sunset, after continuous searching by the Coast Guard and partner agencies,” a statement posted on X read.

    “We express our deepest condolences to the families and loved ones.”

    Latitude Air Ambulance meanwhile issued a statement on the ‘heartbreaking reality’ of the situation, explaining: “We must now face the heartbreaking reality that the four members of our Latitude team, our patient and the patient’s family escort, who were aboard Heartbeat 104, are presumed to have died.

    “Our thoughts are first and foremost with their families, loved ones, friends, and colleagues.”

    The US Coastguard found a 'debris field' (US Coastguard)

    The US Coastguard found a ‘debris field’ (US Coastguard)

    Peter Byl, President of Latitude Air Ambulance added: “This is an unimaginable loss for our Latitude family and for everyone who loved the six people aboard Heartbeat 104.

    “Our focus now is on supporting their families, supporting our people and assisting the authorities.

    “We will honour our colleagues by remembering the care, professionalism, and commitment they brought to their work every day.”

    Latitude said in its statement that it would continue to cooperate with authorities amid ongoing recovery efforts and investigations into what happened.

    “Determining the circumstances and cause of an aviation accident is a careful and methodical process, and we will not speculate about what occurred,” the company said.

  • John de Mol’s Formats Giant Talpa Studios Heads to Mipcom With New Shows ‘Sing With Me,’ ‘The Golden Elevators’ (EXCLUSIVE)

    John de Mol’s Formats Giant Talpa Studios Heads to Mipcom With New Shows ‘Sing With Me,’ ‘The Golden Elevators’ (EXCLUSIVE)

    John de Mol’s Talpa Studios, whose hit formats include quiz show “The Floor,” is heading to next week’s TV market Mipcom with a slate of new entertainment formats, led by “Sing With Me” and “The Golden Elevators.”

    “Sing With Me” is a feelgood music entertainment format developed in collaboration with Dutch producer IDTV, the creator of “The Traitors.”

    In the show, aspiring singers get the chance to share the stage with some of the country’s biggest artists. Every performance begins as a solo, but when one of the established artists hears something special, they can grab a microphone and join in, transforming the performance into a duet.

    The format launches on SBS6 in the Netherlands on Nov. 7.

    “The Golden Elevators,” a quiz show that combines general knowledge with social strategy, has been ordered by ITV in the U.K. and SBS6 in the Netherlands, where it is set to air early next year.

    Ten contestants enter a skyscraper where they must choose between two elevators, each representing a possible answer to 10 questions. Choose correctly and you go up; choose the wrong one and you’re out.

    Before the doors close, contestants may work together and share what they know – or deliberately send a rival into the wrong elevator – turning every question into a battle of knowledge, strategy and trust. Waiting at the top is a life-changing jackpot, to share with whoever makes it there.

    Talpa Studios continues to expand its global footprint, with 26 formats active across 34 countries, and Sebastian van Barneveld, Talpa Studios’ director of global distribution, underscores the role that partnerships play in that growth, alongside the company’s investment in original IP.

    Shows developed through partnerships now account for more than 40% of Talpa Studios’ catalog.

    “In a rapidly changing market, strong ideas need more than creativity alone. Collaboration and flexibility are key to making them travel,” he said. “Our Mipcom slate reflects that approach: by combining original IP with creative partnerships and developing formats that can work across markets, platforms and audiences, we’re creating multiple routes for ideas to grow.”

    The partnership model has delivered titles such as murder mystery format “A Party to Die For,” developed with ITV Studios, and “Let’s Play Ball,” originally co-developed by EndemolShine Nederland (part of Banijay Benelux), Talpa Studios and Signal.Stream. The format has since secured commissions in French Canada and Finland.

    Signal.Stream, a strategic partner for Talpa Studios, focused on creating formats for the streaming generation, has developed several other titles that are gaining traction in the market. “Most Wanted” has new commissions in Slovakia, the Czech Republic and Romania, while “Catch Us” has added new commissions from TV4 in Sweden and ProSieben in Germany, alongside adaptations in the Netherlands and Hungary.

    Talpa Studios’ established brands continue to build momentum around the world. “The Floor,” for example, has reached more than 30 territories. Meanwhile, “The Winner Takes It All” secured its first international sale to France Télévisions and a recommission in the Netherlands.

    Daily reality competition “The Alliance,” nominated for the Netherlands’ most prestigious television audience award, launched on Prime Video in India with a celebrity adaptation, and the streaming giant has confirmed a second season.

    “Caught in the Middle,” a high-energy studio game show in which a duo must outsmart 100 opponents closing in around them, is returning for a second season in the Netherlands and continues to travel internationally, with adaptations in Spain for Atresmedia and Australia for Seven Network.

    De Mol is a reality TV legend, who previously led Endemol and Talpa Media, the creators of such iconic brands as “Big Brother,” “Deal or No Deal,” “Fear Factor” and “The Voice.” Talpa Studios, formed in September 2023, is led by CEO Maarten Meijs.

  • Bitcoin is about to get a major bullish signal it hasn’t had in over a year

    Bitcoin is about to get a major bullish signal it hasn’t had in over a year

    The impending signal, therefore, suggests that bitcoin’s price recovery over the past three months is real. The token’s price has surged by more than 40% to $87,000 during the third quarter. Lately, the ascent has stalled at around $85,000 amid a sustained uptrend in the U.S. Dollar Index.

    “To state a fact, the latest signal confirms the recovery has endured,” Subburaj said.

    Some of the past alignments have marked the start of major rallies. One formed on Oct. 27, 2020, when $BTC traded around $13,600, and held until May 2021. By then, bitcoin had hit a then-record high above $64,000. Another, confirmed in early November 2023, stayed intact until May 2024, during which bitcoin more than doubled from roughly $35,000 to $73,000.

    Others have been far less rewarding. The bullish alignment that formed in June 2025 lasted 97 days, but bitcoin gained only modestly, rising from about $106,000 to $112,000. A similar set-up in June 2024 lasted just 20 days, and bitcoin fell about 10%.

    “The crossover strengthens the trend case, but it does not guarantee its continuation,” Subburaj said. “The asset’s price behaviour afterwards will determine whether it becomes a sustained bull-market structure or another short-lived alignment.”

    He explained that the real test now is whether bitcoin’s spot price can continue to stay above its 50-day average.

    “The more consequential test is whether Bitcoin can hold the 50-day average during a correction,” he said.

  • Ethereum has a 25-day wait to start staking, with nearly 1.5 million ETH in line

    Ethereum has a 25-day wait to start staking, with nearly 1.5 million ETH in line

    Demand to start staking has been cooling separately. About 1.5 million $ETH, worth roughly $4 billion, was waiting to enter on Monday, with an estimated wait of roughly 25 days, down from about 2 million $ETH and a wait of about 35 days in early September.

    Most of the jump came from MetaMask. The company, best known for its cryptocurrency wallet, also runs validators for Lido, a service that pools users’ ether for staking. At the time, Ethereum security researcher Kaden estimated the precautionary exits covered roughly 17,000 validators holding about 523,000 $ETH, figures MetaMask has not confirmed.

    MetaMask disclosed a security incident on Sept. 30 and began taking affected validators out of service. An Oct. 1 update said its investigation had found no indication that wallets or customer funds had been affected.

    That makes most of the exit queue a temporary detour for one operator’s coins. Lido expects the ether to return gradually as the affected validators leave, their balances are withdrawn and the coins enter staking again. It estimated the whole process could take up to about 45 days, with affected validators missing rewards while they are out of service.

    “No action is required from stETH holders,” Lido said last week, referring to the token that represents users’ stake in the service.

  • Unexpected Twist in $3.8 Million Crypto Attack: Hacker Returns All the Money! Here Are the Details

    $NEAR Intents announced that the $3.8 million received during the security breach has been fully refunded. The refund came after the announcement that the attacker’s identity had been determined.

    $NEAR Intents, a cross-chain transaction infrastructure operating within the $NEAR ecosystem, announced that it has recovered all funds lost in a security incident involving approximately $3.8 million. According to a statement by the platform’s general manager, Alex Shevchenko, the individual associated with the attack returned the assets in full after the 48-hour grace period granted to them.

    The incident stemmed from a flaw in the interaction between the Omni deposit and withdrawal infrastructure and the $NEAR Intents smart contract. Following the discovery of the security issue, some services were temporarily suspended, and the team announced that affected users would be fully compensated. On-chain researcher ZachXBT reported that some of the funds related to the incident were sent to KuCoin and subsequently transferred to the Bitcoin network.

  • With celebs and influencers glamourizing ‘cigs’ online, experts are carefully watching smoking trends

    With celebs and influencers glamourizing ‘cigs’ online, experts are carefully watching smoking trends

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    Dua Lipa in the streets of Italy. Charli XCX at her wedding. Singer Clairo snapping selfies. Heated Rivalry stars Connor Storrie and Hudson Williams out on the town.

    These are just a few of the world’s biggest celebrities who’ve recently appeared in dozens of photos on Instagram and TikTok, looking impossibly cool while doing something notoriously unhealthy: smoking cigarettes.

    “It’s almost like they’re glamorizing smoking again,” said Carolyn Baglole, an associate professor with McGill University’s department of medicine.

    But even with celebrities caught puffing and influencers hyping the habit, data suggests tobacco use has long been trending downward. Still, if we want it to stay that way, experts say online content glamourizing the habit shouldn’t be ignored.

    WATCH | Many people don’t realize just how bad smoking is:

    Global study found many people don’t understand the dangers of smoking

    A global study led by a University of Waterloo researcher found that many smokers worldwide are still unaware of the dangers of tobacco use. The study followed around 240,000 people from 46 countries over two decades. Geoffrey Fong, the principal investigator of the International Tobacco Control Policy Evaluation Project and a professor at the University of Waterloo, explains his research.

    No amount of smoking is safe: experts

    Dedicated accounts to smoking culture have popped up online, including @cigfluencers, which boasts more than 100,000 followers on Instagram and posts pictures of celebrities smoking.

    Meanwhile, posts normalizing “cigs” abound online.

    Like the one that jokingly declares cigarettes don’t count if you smoke them with your morning coffee or overseas. In another video, a woman defends influencer Alix Earle for smoking a cigarette with the caption, “Let a girl smoke a cheeky cig!” In another, the content creator says cigarettes don’t count “if you’re in the middle of writing.”

    However, experts warn that this is the kind of behaviour that can lead to addiction. 

    “Nicotine is so highly addictive,” said Rob Cunningham, a senior policy analyst with the Canadian Cancer Society. “A small number of cigarettes can lead to addiction and cravings.”

    According to Health Canada, tobacco use is the leading preventable cause of premature death in the country, and can lead to more than 40 debilitating and potentially fatal illnesses, including cancers and heart disease.

    That hasn’t stopped some people from posting about trends like “social smoking” — the practice of only smoking with friends or peers — while others even claim that smoking could “cure the loneliness epidemic” or help people make friends.

    Though some of these posts may be facetious or played off as jokes, experts told CBC News no amount of smoking is safe.

    “Even smoking socially, you don’t want to risk a nicotine addiction,” Baglole said. “If that happens and you become a life-long smoker, the risk of developing a chronic disease such as lung cancer, is so much higher.”

    A post from an instagram account with a photo of a man and a woman in wedding attire sitting at an outdoor restaurant. Both are smoking. To the right of the photo, instagram users comment on the image.
    The instagram account @cigfluencers has more than 100,000 followers and posts content of celebrities smoking, like this image of Charli XCX smoking with her new husband while wearing her wedding dress. (Instagram/@cigfluencers)

    Jared Oviatt is a smoker who runs the @cigfluencers account. Despite the popularity of his content, he previously told CBC Life that he doesn’t believe we’re in a smoking renaissance.

    “I don’t see the comeback of cigarettes in celebrity culture as a true return to smoking as a mainstream habit,” Oviatt said.

    “Are we seeing it more often? Yes. However, I also think we’re already nearing the peak of that trend.”

    Smoking on a downward trend

    Cunningham confirmed that smoking isn’t on the rise, at least not yet.

    “So far, we have not seen an increase in smoking and that’s good,” he said.

    Recent data from the Centre for Addiction and Mental Health shows a significant downward trend between 1999 and 2025. For students in grades 7-12 in Ontario, smoking tobacco cigarettes decreased from 28.4 per cent in 1999 to 3.5 per cent by 2025.

    According to the federal government, smoking rates have steadily declined across the country. About 300,000 Canadians who smoked in 2023 reported that they quit smoking in 2024, with just 11 per cent of adult Canadians reporting smoking that year.

    “We want to keep that trend going downward,” Baglole told CBC News. “I would hate to see that trend reversed in any way and in any age demographic. Smoking is just so bad for you.” 

    WATCH | U.K. lawmakers introduce tobacco ban for everyone born in 2009 onwards:

    U.K. lawmakers approve lifetime tobacco ban for anyone born in 2009 or after

    A new law in the United Kingdom will ban purchasing tobacco smoking and vaping products to everyone born on or after Jan. 1, 2009, meaning affected age groups face a lifetime ban. The law is due to receive royal assent next week.

    Cunningham says the habit damages teeth, skin and causes bad breath.

    “It’s also very costly once you’re addicted,” he said. In Canada, a pack of cigarettes can cost anywhere from $14 to $26 Cdn.

    He also warned that the content on social media that glamourizes smoking is harmful. 

    “The positive depictions by influential people on social media is extensive and concerning,” he said.

    “Actors or influential people or celebrities do have influence — outsized influence — on the people they’re exposed to.” 

    Cunningham says he believes celebrities and influencers have a responsibility to protect their fans. 

    “They wouldn’t want their kids or grandkids to smoke, and they should realize their behaviour can influence vast numbers of young people.”