Amazon data can tell a lot about you, especially if you regularly use its shopping, streaming, or other services. Launched back in May, the About You page details what Amazon thinks it has learned about you through your habits, and a recent viral post showed some odd assumptions.
In a post on Threads, Amazon user Megan Montgomery found the section in the app said they had “flat buttocks,” along with other, more typical shopping habits. Montgomery isn’t sure where the detail came from, but another user suggested it may have been ripped from a product review posted on Amazon.
The original post went viral, with many other users beginning to dig into what Amazon thinks about them.
The section often shows knowledge such as which devices you own, where you live, how many people are in your home, what pets you have, and what you buy regularly. The same user had a section that said they “prepared for a Bluey-themed 2nd birthday celebration.”
Other users posting to social media shared facts from their own profiles, such as “systematically expanding tool collection,” “prefers high-performance computer components,” and “reads fantasy romance novels extensively.”
What Does Amazon Know About You?
To check what Amazon has learned about you, you’ll need to have used its services regularly. One account that PCMag uses only intermittently for shopping returned zero results, as it hasn’t learned enough about the user.
Head to the desktop version of Amazon, click Account, and look for the section titled Ordering and shopping preferences > Your Shopping preferences. At the bottom of the page is a section called Manage your information that should list multiple entries.
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The mobile app makes it even easier to find: go to Account > Shopping preferences > About you, and you’ll find the full list there.
This data isn’t new for Amazon, but sharing it directly with buyers is a refreshing strategy for the online retailer. Amazon first launched the feature in May to help users edit their personal information and improve the retailer’s recommendations.
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