Prices for Nvidia graphics cards have jumped overnight at some retailers as regional pricing adjustments finally impact American buyers.
Taking an average of recent Newegg prices, Tom’s Hardware found that some card prices have increased by over 30%, with RTX 5070s now at a median price of $900; its launch price was $549. The RTX 5090 is up by 9% to $4,700.
Gaming graphics card prices have been impacted by secondary demand several times over the past decade. But the AI-induced shortages are far worse than the cryptocurrency mining boom of years gone by. Many cards are now more than 50% more expensive than they’re supposed to be, and in some cases, closing in on double their original launch price. The RTX 5090 blew through that milestone a long time ago and is now about 150% more expensive in 2026.
The latest round of price increases has been hinted at for a few weeks. We’d heard rumors of price increases in Eastern markets like Japan and South Korea, but as stock of older cards dwindled, we’re now seeing big price rises in the US too. Tom’s Hardware’s data is only from Newegg, so you can still find cheaper RTX cards elsewhere, but don’t expect that to last more than a few days.
(Credit: Newegg)
The price adjustments at the time of writing are as follows:
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RTX 5050 is now 5% more expensive, at $315.
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RTX 5060 is now 27% more expensive, at $470.
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RTX 5060 Ti 8GB is now 13% more expensive, at $530.
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RTX 5060 Ti 16GB is up 39%, now averaging $805.
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RTX 5070 is now 36% more expensive, at $900.
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RTX 5070 Ti is the only card not to see a price increase, but it’s still $1,100.
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RTX 5080 is up 3%, now priced around $1,500.
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RTX 5090 increased by 9%, with a median price of $4,700.
There are cards that are more and less expensive; that’s the median for you. But it shows how ridiculous prices are right now. The RTX 5060 is almost $100 more than the launch price of the RTX 5060 Ti 8GB, and the 5060 Ti 16GB is almost $400 more than it cost when it launched just over a year ago. The RTX 5070 is $150 more than when the 5070 Ti debuted, and the 5070 Ti is $100 more than what the RTX 5080 launched at. None of these cards is more powerful than they were, but AI buyers and global shortages have pushed the prices far into extremes.
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Fortunately, AMD’s GPUs are less affected. Though they are more expensive than they were and should be, you can still find a 9070 XT for under $800, making it now cheaper than a 5060 Ti, a card it absolutely runs rings around. You can get an even better deal with the RX 9070 GRE, which is roughly comparable to the RTX 5070 and yet costs less than $550.
These prices are unlikely to last, so if you need an upgrade, think fast, but watch out for resellers and scammers. They love nothing more than a desperate buyer.
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Jon Martindale
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Jon Martindale is a tech journalist from the UK, with 20 years of experience covering all manner of PC components and associated gadgets. He’s written for a range of publications, including ExtremeTech, Digital Trends, Forbes, U.S. News & World Report, and Lifewire, among others. When not writing, he’s a big board gamer and reader, with a particular habit of speed-reading through long manga sagas.
Jon covers the latest PC components, as well as how-to guides on everything from how to take a screenshot to how to set up your cryptocurrency wallet. He particularly enjoys the battles between the top tech giants in CPUs and GPUs, and tries his best not to take sides.
Jon’s gaming PC is built around the iconic 7950X3D CPU, with a 7900XTX backing it up. That’s all the power he needs to play lightweight indie and casual games, as well as more demanding sim titles like Kerbal Space Program. He uses a pair of Jabra Active 8 earbuds and a SteelSeries Arctis Pro wireless headset, and types all day on a Logitech G915 mechanical keyboard.
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