Four years ago, Roku went from a streaming business to producing a broader range of smart home gadgets, including security cameras, light bulbs, and smart plugs. Now, that’s coming to an end as it refocuses on its core business.
As confirmed to the tech newsletter Lowpass, Roku won’t be releasing any new smart home gadgets beyond future streaming-related products, and it’s working through the remaining stock of its current range.
A Roku spokesperson told Lowpass, “We’re sharpening our focus on Roku’s core mission: being the top streaming platform. As part of that, we plan to wind down sales of smart home hardware and will provide continued support and services for Roku Smart Home products.”
Roku has yet to share what continued support for existing users will look like, but hopefully it’s an assurance you’ll get some continued life in any smart home gadgets you may have bought from the brand.
In the US, Roku’s store shows two remaining smart home products on sale: the Indoor Camera 360° for $49.99 and the Video Doorbell & Chime for $89.99. Roku has yet to discount these, making them more expensive than they were at launch.
Although it’s unclear when it happened, the Indoor Camera 360° was first sold at $39.99, while the Roku Video Doorbell & Chime was originally $79.99. It’s likely this price jump was part of Roku’s July 2026 hike, which saw its streaming stick prices increase by up to 50%.
All the other gadgets in the smart home range show as out of stock, including a floodlight security camera, solar panel, wireless doorbell, motion detection systems, indoor and outdoor smart plugs, and various smart lights, including bulbs and strips.
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Roku’s refocus comes a week after Fox completed its acquisition, and it says it wants to shift back to its core streaming business.
“Importantly, from an operating standpoint, Roku will continue to play its role as a leading open ecosystem for the broader streaming industry,” a press release from Fox said. “A key element of Roku’s ubiquity is the choice it offers viewers and the value it provides to content partners. Together, FOX and Roku will preserve and build on these strengths.”
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