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Spotify has announced a new feature intended to label AI artist profiles on the platform, one of the company’s most significant moves to date as the streamer looks to offer users more transparency about AI content on the service.

“AI Personas,” as Spotify is calling the tool, will begin to roll out in mid-September, Spotify said on Tuesday, working as a badge that will appear on the mobile app on artist profiles, as well as in search and on track rows on playlists.

“Listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated,” the company said on Tuesday. “That’s why, starting mid-September, you’ll begin to see an AI Persona badge on some artist profiles. The badge signals to listeners that an artist’s identity may be AI-generated and does not represent a real person. Alongside artist profiles that self-disclose as AI Personas, we will also start applying badges to relevant profiles.”

While the feature will roll out in September, starting today, artists have the option to disclose if their profile is an AI persona. Notably though, Spotify isn’t stopping at voluntary labeling, saying that “we hope artists will be transparent, so we are giving them the opportunity to disclose, but we won’t rely on self-disclosure alone.”

The company said it would review and label artist profiles that meet a certain number of listeners and “whose public identity” on their profile “appears to represent photorealistic AI-generated identities.” Spotify’s AI personas badge will specify whether the artist self-identified as AI or if Spotify had to review itself. Artists who Spotify labels as AI will be given an opportunity to either self-disclose or appeal the determination.

Spotify also said that users on the platform will be able to report artist profiles they believe may be AI as well, though the company didn’t give specifics on when that feature would roll out.

The badge is specific to the artist profiles themselves, Spotify said, “not about how the music was made.” This seems to mean that if a recording artist’s profile reflects who they actually are, they won’t face any required labeling on their content, even if it’s an AI-generated song. Some of the AI acts who’ve generated headlines in the past several years though, like Xania Monet or Breaking Rust, may have their profiles labeled with the AI Persona badge.

Spotify said that by default, it won’t include any artists labeled as AI Personas in its editorial or algorithmic recommendations.

“While we believe all artists have creative choice in determining how they present themselves, Spotify’s programming is focused on elevating music from authentic artists building careers in music,” Spotify said.

This isn’t Spotify’s first initiative with labeling AI content on the platform. Earlier this year, Spotify rolled out a beta on AI credits on songs, though the disclosures are dependent on if the artist chose to include the information.

Spotify’s announcement comes as the music industry overall continues to explore how to handle AI music. Some services such as Bandcamp decided to outright ban AI music on the platform. Last month, a coalition led by the RIAA and IFPI had pushed streaming services to adopt labels for songs similar to how explicit music is currently labeled. The major record labels also called on the chart organizers around the globe to disqualify AI slop tracks from being included.

Ari Emanuel’s Mari has signed a deal to acquire Broadway and West End theater giant ATG Entertainment.

The financial terms of the agreement, which sees Mari acquiring the theater owner from private equity firm Providence Equity were not disclosed, but the deal size has been pegged at $6 billion.

This gives the live events company a larger foothold in the theater space, after it acquired ticketing company TodayTix in October 2025 shortly after Mari itself was launched. The transaction is still subject to regulatory approvals. But once closed, the plan is for ATG to continue under its existing brand and leadership and “retain its commitment to creative independence,” according to the release.

The acquisition marks a major shakeup of the Broadway landscape, which rarely sees theaters change hands, as the historic Shubert Organization owns the majority of Broadway theaters, with 17 of the 41 total, and the long-standing Nederlander Organization owns nine. ATG is the third largest theater owner, with seven theaters, after it acquired a majority stake in Jujamcyn Theaters in 2023 (the last major big theater deal). Reports of a possible ATG deal surfaced in June.

In addition to Broadway, where ATG also owns the Lyric Theatre, home to Harry Potter and the Cursed Child, the theater group has 10 theaters in the West End, including the Lyceum, home to long-running hit The Lion King and the Savoy Theatre, home to box office hit Paddington the Musical. In total, the company owns, operates or programs 70 venues across Britain, the U.S., Germany, Austria and Spain.

The current Mari portfolio includes the tennis events, the Miami Open and Madrid Open, Frieze art fairs and car auction company Barrett Jackson. Emanuel is also CEO of TKO, home to the WWE and UFC, and executive chairman of WME Group.

“I’ve spent my whole career in entertainment, and I started out in theater. I’ve seen the industry reinvent itself many times, but live has only grown more powerful. Nothing connects great talent with audiences more directly. ATG has built one of the world’s great theater businesses around that experience. This is a long-term bet on where live goes next,” Emanuel said.

Providence Equity partners acquired a majority stake in ATG for about $500 million in 2013, from Exponent Private Equity.

Sonia Friedman, a prominent West End and Broadway producer behind shows such as Paddington and Harry Potter and the Cursed Child and a producing partner of ATG Entertainment, praised the deal, saying the investment should help ensure the sustainability of the industry and bring in new artists.

“As a producer, I have always believed in the power of live theatre to bring people together, challenge perspectives and create unforgettable shared experiences. Our industry has always needed partners prepared to think long term, invest with confidence and support creativity with real ambition. What I find compelling about MARI is its breadth of experience across live events and its respect for creative independence. That combination gives us the chance to champion bold new work, reach broader and more diverse audiences and strengthen the future of live theatre for generations to come,” Friedman said in the release.

Netflix has dropped the first look at its new teen psychodrama The Body, which is set to be released in November.

The streamer dropped a slew of stills from the eight-episode show, which follows a dance troupe at a Catholic school. Quinn Shephard created the series, which she says is a love letter to ‘90s and Y2K teen movies like Carrie and Jennifer’s Body. Kristina Bogic, Sara Boustany, Geena Meszaros, Nnamdi Asomugha, Louisa Krause, Shirley Chen, Jackson Kelly, Sofia Wylie and The Traitors alum Gabby Windey star in the series.

The Body’s logline reads, “After a dance-team initiation gone wrong, a group of badly behaved Catholic school girls begin having prophetic visions that set off mass hysteria in their town.”

Shephard told Netflix’s Tudum that she’s “always been interested in the idea of girlhood as a religious experience.” She added, “This story is definitely my way of putting a playful spin on all the nightmares of my own teenage-dom. Tonally, I would describe the show as gritty camp. It’s a raunchy teen psychodrama with a dash of Catholic horror.”

Kyra Pierce, Phallon Pierce, Marcel Ruiz, Orlando Norman, Ashley Madekwe, Motell Foster, Cale Ambrozic, Anna Tierney, Chloe Longname, Sarah Abbott, Emily Roman, Michela Luci, Bella Neuspiel, Julia Lowe and Christine Solomon round out the cast.

“I was also a teen with an embarrassingly intense fixation on The Crucible and the Salem witch trials,” Shephard said. “It’s been very interesting to revisit that with the shading of our current political climate.”

Shephard serves as showrunner and directed the first episode. Executive producers include Peter Chernin, Amy Israel and Josh Stern for North Road; Riley Keough, Gina Gammell and Sacha Ben Harroche for Felix Culpa; and Blair Breard.

The Body drops on Netflix on Nov. 11. Take a peek at first-look photos below.