Category: Entertainment

  • Vatican to Host Private Screening of Scorsese-Produced Pope Documentary ‘Aldeas’

    Vatican to Host Private Screening of Scorsese-Produced Pope Documentary ‘Aldeas’

    Martin Scorsese, it’s fair to say, is team Pope.

    The Vatican on Monday announced it would be hosting a private screening of the Scorsese-produced documentary Aldeas, The Final Dream of Pope Francis, in Rome on April 21, to mark the one-year anniversary of Francis’ death.

    Aldeas is the community cinema project run by Pope Francis’ global educational movement Scholas Occurrentes which holds workshops around the world to help local communities create scripted short films celebrating “their unique identities, histories, and values.” The documentary follows the cinema initiative across Italy, Indonesia, and The Gambia, and includes a visit by Scorsese to his grandfather’s village in Sicily, where he works with local young people to make a film of their own. It includes Pope Francis’s last in-depth on-camera interview shortly before his death and several behind-the-scenes conversations between the Pope and the Oscar-winning director.

    “This film is a tribute to the Holy Father,” said Scorsese in a statement. “It honors his memory by embodying the spirit of his ministry and his dream of creating an ever more human culture. At this moment in history, I believe that is not only a dream, but a necessity.”

    The Vatican will hold a private screening of the film on Tuesday, April 21, a year after Pope Francis’ death, just steps from where he lived and died.

    On Monday, the Vatican unveiled several first-look images from the film (see below).

    The new film lands amid a weeks-long dispute between the current pontiff, Pope Leo XIV, and U.S. President Donald Trump over the U.S.-Israel war against Iran. After Leo called Trump’s threat that a “whole civilization will die” to be “truly unacceptable,” POTUS lashed out, posting on Truth Social that the first U.S.-born Pope was “WEAK on Crime, and terrible for Foreign Policy.” Trump also posted an AI-generated image of himself as a Jesus-like figure, which he later removed amid a backlash from American Christians.

    On the new episode of Last Week Tonight on Sunday, host John Oliver mocked Trump for taking on the leader of the Catholic Church, saying the President was “on a epic run of picking losing fights.”

    Vice President JD Vance, a Catholic convert, also weighed in, suggesting the Pope should be “careful when he talks about matters of theology.

    Over the weekend, the Pope, currently on a tour of Africa, said it was “not in my interest at all” to debate Trump about the Iran war, but that he would continue preaching the Gospel message of peace.

    Clare Tavernor and Johnny Shipley directed Aldeas, The Final Dream of Pope Francis, which was produced by Aldeas Scholas Films in association with Sikelia Productions and Massive Owl Productions. LBI Entertainment and Double Agent are handling sales of the film, with all proceeds to be reinvested in the Aldeas initiative.

    Aldeas, The Final Dream of Pope Francis.

    Aldeas Scholas Films

    Aldeas The Final Dream of Pope Francis.

    Aldeas Scholas Films

  • Catherine O’Hara Rewrote Entire Scenes for ‘Schitt’s Creek,’ Dan Levy Reveals: ‘She Was Just an Irreplaceable Talent and an Irreplaceable Person’

    Catherine O’Hara Rewrote Entire Scenes for ‘Schitt’s Creek,’ Dan Levy Reveals: ‘She Was Just an Irreplaceable Talent and an Irreplaceable Person’

    Catherine O’Hara didn’t just have notes for the writers of “Schitt’s Creek” — she would rewrite entire scenes “from top to tail,” according to Dan Levy.

    O’Hara died on Jan. 30 in her Los Angeles home after a brief illness. She was 71. On Monday’s episode of podcast “Conan O’Brien Needs a Friend,” Levy recalled working with his friend and co-star on the award-winning sitcom

    O’Brien told Levy, “I remembered thinking it was such a nice thing for Catherine to have that role during that last decade of her life, where she was playing someone who was beloved, because people love the character and they’re really getting to see yet another way that she’s really funny. … It was such a nice thing for her that you made happen.”

    Levy responded: “She made it happen. I just made sure that I was prepared. That’s really what it came down to. Like so much of Moira Rose was Catherine.” He recalled Seth Rogen once telling him that O’Hara would send emails the night before a shoot that said “Gentlemen, some thoughts about the scenes we’re shooting tomorrow,” and “it would be a full top-to-tail rewrite.”

    “And as soon as he said it, it was like: I got those emails. The ‘gentleman’ — it always started with ‘gentlemen, some thoughts’ — and then it was an unbelievable rewrite of the scene. And that is what the amazing, all the great Catherine roles were when she found collaborators that wanted to give her that platform,” Levy said.

    Levy continued, “You know, because she had so much to offer, and she was so, the way that she thinks is so on another level that as a writer, you can’t get into her head. So all you can really do is set the table, wait for the email, ‘gentlemen, some thoughts,’ read the scene and say, ‘Fuck yeah.’ You know, and like, just be prepared.”

    Levy also revealed that he often stops and watches clips of O’Hara from the show when he sees them online.

    “The crazy thing about it is that I’m still like, you know, I go on Instagram and her face is there and Moira’s clips from the show are all over the place,” Levy said. “And I, every time I see her — even though I wrote the thing — I stop and I watch, and I’m watching not for anything that I did, but I’m watching because she is impossible not to watch. And she’s impossible not to love and she’s, it’s impossible not to laugh with her in anything she does. And it’s, it is like an unimaginable loss. She was just an irreplaceable talent and an irreplaceable person.”

    On the podcast, O’Brien asked Levy if he owns the costumes from “Schitt’s Creek,” noting that Sarah Jessica Parker owns the dresses from “Sex and the City.”

    Levy responded: “Are you fucking crazy? Do you understand how little that show cost? We had to sell every piece of clothing to pay off the debts that the show had, even in our sixth season. We got no cash. It was like slim pickings from the very beginning, and then incremental sort of, I think it’s like a standard 15%, whatever it is, that your budget can increase, but 15% on like a pile of shells and a feather is not giving you much.”

    Although they had to sell most of the “Schitt’s Creek” wardrobe, Levy said, he kept four “looks” from his character, as well as O’Hara’s Moria Rose and Annie Murphy’s Alexis. “Unfortunately, my dad’s suits, we can just buy in a store. So I have some,” Levy said. “The retrospective will be small, but I do have some of the looks.” Said O’Brien, “So the museum is going to be like a little nook in a mall.” To which Levy replied, “It’ll be a corner.”

    O’Hara starred in “Schitt’s Creek” alongside Dan Levy, Eugene Levy and Annie Murphy. The show followed a wealthy family who became penniless overnight after falling victim to fraud. “Schitt’s Creek” premiered on Canadian broadcaster CBC in 2015 and ran for six seasons until 2020. In the U.S., the series is available to stream on HBO Max.

    Dan Levy had previously said he was considering a “Schitt’s Creek” sequel series before O’Hara’s death.

    Watch Levy’s appearance on SiriusXM’s “Conan O’Brien Needs a Friend” at this link.

  • Martin Scorsese’s Pope Francis Film to Launch With Private Vatican Screening One Year After His Death; First-Look Images Revealed

    Martin Scorsese’s Pope Francis Film to Launch With Private Vatican Screening One Year After His Death; First-Look Images Revealed

    A new Martin Scorsese film titled “Aldeas, the Final Dream of Pope Francis” is set to launch with a private screening at the Vatican on Tuesday, which marks one year since the pontiff’s death.

    Scholas Occurrentes, a global Catholic educational movement founded by the late Pope Francis, has released some first-look images from the film that Scorsese and his team shot across Italy, Indonesia, the African country of Gambia and Vatican City. According to its synopsis, “Aldeas” features Pope Francis’ last, never-before-seen testimony, recorded shortly before his passing.

    “At its heart is a film in which entire communities come together to create and share their own stories, including a return by Martin Scorsese to his grandfather’s village in Sicily, where he works with local young people to make a film of their own,” the synopsis says.

    “Aldeas” is described as “a powerful convergence of Pope Francis’ and Martin Scorsese’s visions of art, spirituality and humanity,” moving “beyond traditional cinema, transforming storytelling into an act of resistance, identity and purpose, and positioning film as a force for a new culture.”

    Courtesy Sikelia Productions


    The film’s promotional materials go on to say that “Aldeas” is rooted in Pope Francis’ vision and was described by Francis as “an extraordinarily poetic and deeply transformative project, because it reaches the very root of human life: our sociability, our conflicts and the very essence of life’s journey.”

    The statement continues: “Pope Francis understood that cinema would play a fundamental role in making the culture of encounter a reality. Working from the peripheries, the project creates space for people to tell their own stories, celebrating cultural diversity while fostering intercultural and intergenerational dialogue. It is a new kind of cinema, born from a new kind of education, helping shape a new culture.”

    On April 21, exactly one year after Pope Francis’ passing, “Aldeas” will be screened just a few steps from where he lived and where his life came to an end.

    “This film is a tribute to the Holy Father,” Scorsese said in a statement. “It honors his memory by embodying the spirit of his ministry and his dream of creating an ever more human culture. At this moment in history, I believe that is not only a dream, but a necessity.”

    In an interview last June with Variety at the Taormina Film Festival Scorsese spoke about the Sicilian component of this project “In a way I think that for me that [Sicilian connection] combined with the religious experiences, it has propted a curiosity and a search as to my own identity. As to who I am,” he said.

    “Aldeas” is produced by Aldeas Scholas Films in association with Scorsese’s own Sikelia Productions and Massive Owl Productions. Producers include Scorsese, Teresa Leveratto, Ezequiel del Corral and Alfonso Gomez-Rejon, with Lisa Frechette, Romilda de Luca, Ariel Tcach and Ariel Broitman serving as executive producers. 

    Directors Clare Tavernor and Johnny Shipley, together with producer Amy Foster, lead the creative team. Acclaimed cinematographers Ellen Kuras and Salvatore Totino also contributed to the film. 

    The project features collaborations with internationally recognized artists from diverse cultural backgrounds, including actor Babou Ceesay, actress Happy Salma and Oscar-winning director Giuseppe Tornatore, representing Africa, Asia and Europe, respectively.

    The film and the broader project are independently financed by international sponsors and donors, ensuring that all proceeds are reinvested in sustaining and expanding the initiative globally.

    LBI Entertainment and Double Agent are handling sales on “Aldeas.”

    Courtesy Sikelia Productions

  • Ryan Reynolds Says Deadpool Will Be a ‘Supporting Character’ Moving Forward  and ‘I’ve Got Stuff Written’ for His Return: ‘I Don’t Think I’m Ever Going to Center Him Again’

    Ryan Reynolds Says Deadpool Will Be a ‘Supporting Character’ Moving Forward and ‘I’ve Got Stuff Written’ for His Return: ‘I Don’t Think I’m Ever Going to Center Him Again’

    Ryan Reynolds confirmed in a “Sunday Today” interview that he’s got some stuff already written when asked about Deadpool‘s return in the Marvel Cinematic Universe. While there’s no information on what the actor is cooking up for his foul-mouthed superhero, it appears it will not be a standalone “Deadpool 4” movie.

    “I have some stuff kind of written, but I don’t think I am ever going to center him again,” Reynolds said, revealing Deadpool’s life as a big screen main character might be over as far as Reynolds’ iteration of the character is concerned. “He is a supporting character. He is a guy who is great in a group.”

    Speculation has run rampant on social that Reynolds will be back as Deadpool in a secret role in this December’s “Avengers: Doomsday,” although the actor has downplayed such rumors. Reynolds said in an interview with THR in December 2024 that he’d love for the character to cross paths with the Avengers or the X-Men without having to join either group.

    “If he becomes either, we’re at the end,” Reynolds said. “Deadpool works so well appearing with the X-Men and Avengers, but he always needs to stay an outsider. His ultimate dream is to be accepted and appreciated. But he can’t be accepted. His coping mechanism of deflecting shame through humor works only when used to pave over his many inadequacies. If and when he does become an Avenger or X-Man, we’re at the end of his journey.”

    Reynolds also explained at the time that he was leaning towards not making another standalone “Deadpool” movie because “centering Deadpool works best if you take everything away from him and put his back against the wall. I can’t really do that again. A fourth time feels a little iterative and redundant. That doesn’t mean sacrificing fun. There is still an arc for Deadpool which is fulfilling and powerful.”

    Reynolds’ Deadpool officially entered the Marvel Cinematic Universe in 2024’s smash hit “Deadpool and Wolverine,” which earned $1.3 billion at the worldwide box office to become the highest grossing R-rated movie in history. The first two “Deadpool” movies were released in 2016 and 2018 and each grossed in the $780 million range worldwide.

    Watch Reynolds’ latest interview with “Sunday Today” in the video below.

  • Jay Mohr: Why You Need to Watch Netflix’s ‘Love on the Spectrum’

    Jay Mohr: Why You Need to Watch Netflix’s ‘Love on the Spectrum’

    “You need to watch …”

    This sentence has been a constant my entire life with interchangeable titles. The Sopranos. Deadwood. Seinfeld (I’m old). Breaking Bad. Game of Thrones. Year after year, decade after decade, someone has attempted to guilt me for what I have been missing in my leisure time.

    Upon hearing this admonition, I have always smiled and acted politely as my insides filled with dread, annoyance and disappointment at the messenger for wasting my time. (People and their stupid shows, amiright?)

    That said, you need to watch Love on the Spectrum.

    Unlike the iconic leads in the above mentioned shows, the main characters on LOTS haven’t been brought to life through the alchemy between writer and actor.

    The leads on LOTS are everyday human beings who are living brilliantly and beautifully with autism. They’re brought to life by the magical alchemy of unconditional love and family. None of the cast are playing a character. They are the character. The only character they know how to be. In this TikTok, quick fix world, Netflix finds themselves filming people who have waited their entire lives to simply be embraced as themselves. The result is nothing short of glorious. 

    The conceit of the show is simple and, at first review, a bit cruel. Take a few people on the autism spectrum and film them going on a date. Almost always their first date. Ever.

    Admittedly, I was so uncomfortable watching these first dates. The conversations are halting and awkward. There’s a great deal of silence. There’s social anxiety. Things are said that are inappropriate. There are panic attacks. It’s honestly tough to watch.

    But then there’s … something. That thing that lives dormant in most of us a nostalgic memory. That thing is a connection. An impossible, long shot, snow in July-type connection. Then, for the viewer, there’s an almost selfish feeling of relief.

    We’re not comfortable with too much silence. When we have social anxiety we tend to flee. When the LOTS cast find that divine spark, that connection, they are unknowingly and mercifully letting us all off the hook from the hang ups we brought in the door with us. Watching people on the spectrum find their soul mate is like watching flowers grow through concrete.

    It can take a while. For our cast it’s taken a lifetime.

    While watching Love on the Spectrum, I realized I was feeling something that I have never felt before watching television. Victory. Sobbing while I cried tears of gratitude. Victory. No one but my new heroes could ever have walked me to that destination. And I am deeply humbled to have had the honor of watching them.

    You need to watch Love on the Spectrum.

    Jay Mohr is a writer, actor, stand-up comedian and host of the podcast series Mohr Stories. A recent episode, which can be seen here, found Mohr sitting down with Love on the Spectrum star Connor Tomlinson.

  • From Local Producer to Global Player: How Chile’s Fabula Scaled Across Borders

    From Local Producer to Global Player: How Chile’s Fabula Scaled Across Borders

    It was one of the most anticipated events of the 41st Guadalajara Film Festival (FICG) where Chile is the country guest of honor.

    On April 19, director Pablo Larraín and his producing partner brother Juan de Dios Larraín, founding partners behind Chile’s most successful production company, Fabula, sat down with Netflix’s Francisco Ramos, VP of Latin American Content, to discuss how their company has grown into the international player that it is now, with offices in Santiago, Mexico City, Los Angeles, Madrid and perhaps Bogota, Colombia, in the not so distant future.

    Throughout the conversation, they reflected on how Chilean and Latin American cinema has grown from a small, resource-limited industry into a globally visible creative force.

    Ramos asked a question in many people’s minds, how a country so remote and relatively small could have such a strong creative output. “We’ve got you here, Maite Alberdi, Sebastián Lelio —but beyond that, there are so many other filmmakers who’ve emerged over the past 30 years. And it’s really interesting to ask why. Why are there so many compelling voices coming out of Chile?

    He went on: “It makes you wonder about the kind of environment that fosters that level of talent. Because it’s not just directors—there are producers, cinematographers, designers, writers… all these roles branching out and feeding into each other, forming that ecosystem you need for an industry to really grow and thrive.”

    The question stumped them, but only to some extent. Pointing to Chile’s rich culture of painters, poets, writers and more recently, its growing cinematic sensibility, Juan de Dios said: “I do think the visual side – the graphic sensibility—plays a big role. Chile is almost like an island: on one side you’ve got the Andes, on the other the Pacific, and then the desert up north. It’s a pretty isolated place. Growing up there, any time you wanted to do something or go somewhere, it usually meant getting on a plane. We grew up in a much more remote environment, and I think that creates this urge to go out into the world, to be seen, to be validated abroad. That pushes you, it shapes you, gives you an extra drive.”

    “But honestly, that’s just a theory – I’m not even sure I fully believe it myself,” he added, drawing laughs from the audience.

    Pablo, whose body of work has expanded from local stories of resistance like “No” to his English-language trilogy of three iconic women, Diana Spencer, Jackie Kennedy and Maria Callas, concurred: “I think it’s amazing that we can be so diverse while being such a small country, and at the same time so hard to define. I don’t know if there’s a clear explanation for it. We’re also very close to it – we’ve been immersed in this world for so many years and we’re part of it ourselves.”

    He cited Chile’s revered documentarian Raúl Ruiz, who described it as “a country that resists classification, where categories don’t quite stick.” “And within that, there’s also a lot of internal tension – we challenge each other, there’s a kind of constant self-scrutiny, a restlessness.”

    Juan de Dios Larraín also pointed that it was precisely the size of Chile’s market that has forced them and their peers to look outward in order to make their films.

    “Co-production isn’t just helpful—it’s essential to Chilean cinema. There’s really no other way to do it. You can’t finance a film purely through the Chilean market; the numbers just don’t add up. So from early on, going out and seeking funding became a fundamental part of the process – it’s built into the system”

    “In a way, that limitation forces growth. It pushes you to adapt, collaborate and think beyond your own borders from the very beginning,” he noted.

    Pablo Larraín added: “We’ve produced a lot of films – close to 50 – with different directors. And looking at both the most successful ones and the ones that didn’t quite work, I keep coming back to the same idea: the key is supporting the director.” Fabula has backed the likes of Lelio who won Chile’s first International Feature Oscar for his transgender drama “A Fantastic Woman” and Alberdi, twice nominated for her documentaries.

    Juan de Dios also pointed to another key factor that has contributed to the company’s growth, television, with advertising still a strong pillar of support.

    He said: “The first 10 or 15 years, we were a very independent production company, with a strong editorial identity, working with directors from all over and driven by very auteur-led ideas. Then we gradually shifted into something more collective – almost like treating filmmaking as a shared sport, if you will. At the same time, there was this push to access larger budgets, which led to our first production with Lelio.”

    “Around that same time, television also entered the picture as a major force. And that combination created a kind of perfect storm for us as a production company. It pushed us to evolve, to expand from being a relatively small outfit operating in just a couple of countries into something more structured – more “corporate,” for lack of a better word. If it weren’t for television, the company probably wouldn’t have grown the way it did. And in a way, the Oscar gave us a kind of legitimacy or identity that helped us take that next step at exactly the moment when the opportunity was there.”

    The Guadalajara Film Festival (FICG) runs over April 17-25.

  • ‘Elden Ring’: Alex Garland’s A24 Video Game Movie Reveals Full Cast, 2028 Release Date and It’s Being Shot for Imax

    ‘Elden Ring’: Alex Garland’s A24 Video Game Movie Reveals Full Cast, 2028 Release Date and It’s Being Shot for Imax

    A24 and Bandai Namco Entertainment have announced the live-action adaptation of the fantasy game “Elden Ring,” written and directed by Alex Garland, is being filmed for Imax, with a release date of March 3 2028 now set.

    Kit Connor, who was already rumoured to star, has now been confirmed alongside a bumper cast that also includes Ben Whishaw, Cailee Spaeny, Tom Burke, Havana Rose Liu, Sonoya Mizuno, Jonathan Pryce, Ruby Cruz, Nick Offerman, John Hodgkinson, Jefferson Hall, Emma Laird and Peter Serafinowicz.

    Production begins in spring 2026

    Peter Rice is set to produce the film alongside Andrew Macdonald and Allon Reich from DNA, as well as George R. R. Martin and Vince Gerardis.

    One of the most critically-acclaimed video games ever made, the dark fantasy action RPG debuted in 2022 and was developed under the direction of FromSoftware’s Hidetaka Miyazaki, based on a mythological story by Martin. It has since sold in excess of 30 million copies worldwide and received over 400 Game of the Year awards.

    Garland is understood to have been a longtime fan of the game, and made a personal pitch to its publishers Bandai Namco and FromSoftware to bring it to screen.

  • Cannes Directors’ Fortnight Title ‘Double Freedom,’ From Director Lisandro Alonso, Boarded by Luxbox(EXCLUSIVE)

    Cannes Directors’ Fortnight Title ‘Double Freedom,’ From Director Lisandro Alonso, Boarded by Luxbox(EXCLUSIVE)

    “Double Freedom” (“La libertad doble”), Argentine director Lisandro Alonso’s sequel to his milestone debut “La Libertad,” has been acquired for worldwide sales by Paris-based Luxbox. The deal comes in the run-up to May’s Cannes Film Festival where “Double Freedom” will world premiere at Directors’ Fortnight.

    Bowing at Cannes’ Un Certain Regard in 2001, “La Libertad” moved waves for what came to be called its minimalism, which can also be seen as an  affirmation of cinematographic pleasures other than a propulsive plot. Championed by other cineastes such as Mexico’s Carlos Reygadas, this rebellion against usual cinema came to characterise part of a new Latin American cinema celebrated by its fans for its creative freedoms. 

    “Double Freedom” picks up the story woodcutter Misael, 25 years after he was seen in “La Libertad.” Two key questions posed by the film is how Miseal (Misael Saavedra) and indeed Alonso have evolved as a character and filmmaker respectively.   

    Misael begins “Double Freedom” still living his solitary existence felling trees to sell for a few pesos. An unexpected event, however, upends his existence and adds a distinctive political edge to “Double Freedom.” The film itself also delivers a clear statement by Alonso about the need for – and ways to achieve – creative independence.

    “25 years after ‘La Libertad,’ Lisandro Alonso reunites with Misael in a political and powerful gesture,” Luxbox CEO Fiorella Moretti told Variety. “The result is as moving as it is unforgettable. We are proud to continue our collaboration with Lisandro, a director with such a singular vision.” 

    Notably, “Double Freedom” is produced by Fernando Buscuñan’s Chile-based Planta which is also behind a second Directors’ Fortnight title, Chilean Dominga Sotomayor’s “La Perra.” Chilean Augusto Matte also lead produces out of his London-based Dartford alongside Alonso’s label 4L. 

    “Double Freedom” is co-produced by Les Films Fauves, The Match Factory, Cimarrón, Pulpa Film and Carte Blanche.  

    “We worked with Luxbox on ‘Simon of the Mountain’ and the trust we built there made this decision very natural. They understand how to move a film like this through the market and they bring a real commitment to the work. We are very happy to be reuniting with them on ‘Double Freedom,’” said Bascuñán. 

    ‘Fiorella has been working alongside Lisandro Alonso for many years, supporting his films across distribution, international sales and production,” added Matte. “No one understands his cinema better, the audience it speaks to and what it takes to bring that work into the world. Having her alongside our artistic producer Ilse Hughan gives ‘Double Freedom’ the best possible hands it could be in.”

  • Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

    Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

    Alan Mruvka’s vertical video platform Verza TV is already moving beyond verticals. Not that it’s leaving the portrait-mode shorts format behind.

    Verza TV, founded by the cofounder of E! Entertainment Television, just launched in December. Today, what the company is internally calling “Verza 2.0” is upon us, which includes horizontal videos and a complete shift to user-generated content, The Hollywood Reporter has learned. So, yeah, YouTube + YouTube Shorts, essentially, just on a much, much smaller level. (To be fair, compared with YouTube, even Netflix is on a much smaller level.) Verza TV is positioning itself as “the digital theatre for the next generation,” and says this transition will make the mobile-first platform scalable.

    At launch, Verza licensed 80 Singapore-made microdramas from an international distribution company. It was something of a strange choice for the first U.S.-based (at the time of announcement, at least) microdrama platform.

    “Verza was built on the idea that the future of entertainment is mobile, immersive, and accessible,” Mruvka said in a statement. “By evolving into a creator-driven ecosystem, we’re empowering the next generation of storytellers while maintaining the premium quality audiences expect. We are building the digital theatre for the next generation.”

    There’s that tagline again. Mruvka is presenting Verza 2.0 at the NAB Show in Las Vegas.

    Verza says adding traditional horizontal formats on the platform is “a first for the microdrama category.” Going fully UGC will not impact production quality, Verza says, and creators will be able to check their monetization stats in real-time.

    Vertical videos, colloquially called “microdramas” (even though they’re sometimes comedies), are the newest trend in Hollywood, though most of the content comes from China (or the Ukraine, in Holywater’s case). Time will tell if the trend is more of a fad.

    For now, the space is getting crowded. There are the major incumbents like ReelShort and DramaBox, as well as upstart companies from Hollywood veterans including MicroCo and GammaTime.

    Microdramas are generally cheaply made dramas dubbed and diced up into roughly 60-second slices, though the details can vary by platform. These mobile apps tend to offer the first few “episodes” for free, hoping to hook a viewer, and then charge a user to finish the story.

  • UEG Expands in Celebrity Brand Building With Business Ventures Division

    UEG Expands in Celebrity Brand Building With Business Ventures Division

    Celebrity brand-building has become a big business.

    So the United Entertainment Group has launched UEG Ventures after company founder Jarrod Moses had success connecting Queen Latifah and CoverGirl for their brand partnership.

    UEG is an entertainment and sports marketing agency, part of DEJ Holdings (Daniel J. Edelman Holdings). Jarrod Moses launched UEG in 2007 and in 2024 became global chair of DJE’s entertainment, sports and culture business.

    Now the agency is looking to pair more starry clients with capital investment for additional Madison Avenue success stories, whether with start-ups or as the face of brands.

    Celebrity entrepreneurs will enter business ventures in the earliest stages of development or as they expand. “UEG Ventures was built to bring the power of culture into the foundation of business. By aligning investment with creative strategy and our unmatched access to talent, we help visionary brands move faster, connect deeper, and scale smarter,” Moses said in a statement.

    Recent dealmaking at UEG to bring star wattage to new products includes Paris Hilton and her 11:11 Media banner teaming with the McCormick spice brand for campaign and product partnerships as part of a two-year tie-up, a partnership between the soda retail chain Cool Sips and actress Whitney Leavitt and actor and producer Wilmer Valderrama pacting with real estate developer Edens to create the Latin American-inspired cocktail bar Elegacia in Washington D.C. as part of the Union Market development.

    “UEG Ventures has a clear understanding of the intersection of business and talent in a way few others do — and they bring a level of authenticity that was essential as I built the Elegancia brand, a Latin food and drink concept inspired by the dishes that are most authentic to me,” Valderrama stated.

    As UEG moves beyond just offering expertise in marketing strategy, PR and other talent support, the new Ventures division is looking to strike celebrity and brand partnerships in the health and wellness, food and beverage, fashion and apparel, beauty and personal care, financial services, sports, retail and technology sectors.

    UEG is headquartered in New York, with offices in Los Angeles, Chicago, Miami, Dallas, London, Hamburg, Sydney, and Tokyo.