From Lily Allen to Harry Styles: All of the celebrities with sex toy brands in 2026

When Lily Allen teamed up with Lovehoney to launch her own sex toy collection at the end of October (2026), the announcement certainly got the internet talking.

However, it’s not Allen’s first rodeo when it comes sex toy launches, having previously partnered with Womanizer to launch the Liberty Vibrator back in 2021.

But Allen is far from the only celebrity to branch out into the sexual wellness industry, with a growing number of celebrities putting their names to adult toy brands and collections.

Celebrities such as Dakota Johnson, Harry Styles, Demi Lovato and Christina Aguilera have also partnered with sex toy companies or launched their own pleasure products.

For celebrities who have always been candid about sex, venturing into this industry seems like a natural fit.

In doing so, many of these A-listers have expressed they wish to challenge stigmas and bring conversations about pleasure further into the mainstream.

Over the past few years, there’s definitely been a shift in how sex toys have been designed, and celebs might just be a part of that conversation.

More than ever, adult toys are embracing a sleek, modern and inclusive aesthetic, with designs that look just as good as they feel.

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Whether it’s Dakota Johnson’s role in sexual wellness brand Maude or Harry Styles taking his lifestyle label Pleasing into the world of vibrators, celebrity-backed pleasure products are attracting plenty of attention.

In some cases, the demand has been so high that products have sold out within seconds of launching.

If you fancy giving them a try yourself, there’s no shortage of famous names to choose from.

From pop stars to Hollywood actors, here’s a look at the celebrities who’ve ventured into the world of sex toys and sexual wellness, and where you can buy your own.

Lily Allen

Singer-songwriter Lily Allen recently launched a collaboration with sexual wellness brand Lovehoney in October 2026.

Allen initially released six adult toys as part of the range, including butt plugs, vibrators and clitoral suction toys, some of which have already sold out.

No stranger to being candid about her sex life, the British songstress said the Womanizer Enhance is ‘life changing’.

She said: “I wrote about Womanizer in my book and it genuinely did change my life.” Allen later went on to handpick a newer version of the device to feature in her Lovehoney collection.

Harry Styles

Harry Styles launched his lifestyle brand Pleasing in 2021, and added a Pleasing Yourself sex toy range to the line-up in 2025.

The Pleasing Double-Sided Vibrator, £68 was designed alongside sex educator, Zoë Ligon, and sold out within minutes of its initial launch.

Still waiting for a restock? Fans can add the brand’s Intimate Skin Moisturiser, £45 or lube to their baskets to enjoy in the meantime.

The Pleasing Lube provides lasting comfort by reducing friction and elevates intimate experiences, whether solo, with a partner, or with your favourite toy.

Dakota Johnson

Actress Dakota Johnson stepped in as co-creative director and investor to wellness and lifestyle brand, Maude in 2020.

The brand offers a wide variety of aesthetically pleasing and minimalistic toys which set it apart from other brands, including gender-neutral vibrators, plugs, rings and more.

Although there’s so much choice on the Maude website, the Vibe remains a bestseller with fans, racking up thousands of glowing reviews.

Johnson told Vanity Fair, “The whole basis of Maude is to try to remind people that sexuality is such a fundamental part of being a human being – that it should be taken care of as such.”

Demi Lovato

Demi Lovato collaborated with sexual wellness brand, Bellesa Boutique, to create the Demi Wand back in 2021.

The Demi Wand quickly became the brand’s fastest-selling products, launching as a ‘compact, discreet’ toy that ‘works for all body types.’

Thousands of reviewers praise its ‘super quiet’ design, and how innovative its charging case is, which makes it perfect for travelling.

The singer announced the partnership with Bellesa, revealing to fans: “It’s time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms.”

Christina Aguilera

In 2022, Christina Aguilera became co-founder and chief brand advisor of women-owned intimate wellness brand, Playground.

The brand has a range of lubricants, oils and intimate care products designed to enhance intimacy and prioritise comfort.

The Love Sesh Lubricant is silky smooth, fragrance-free, and formulated with carefully selected ingredients to prioritise wellbeing.

Aguilera took to Instagram to announce the brand partnership, posting: “Sex is an essential part of our overall wellness… EVERY part of your body, not just your hair or your face, deserves to be pampered.”