If you’ve spent any time consuming fitness content lately, chances are you’ve come across proteinmaxxing. It’s essentially all about maximising your intake, whether that means checking food labels, adding extra ingredients to your meals or squeezing in a post-gym shake.
The term itself comes from the internet slang ‘maxxing’, which means trying to optimise something to its fullest, and it first gained traction in online subcultures focused on improving physical appearance, before spreading across social media into everything from sleep to nutrition.
With proteinmaxxing, the focus is on getting enough to support goals like building muscle and recovering after a workout. But with so much conflicting advice online about how to hit your daily targets, from what you should be eating to the latest hacks promising to help, it can be difficult to figure out what works when you’re not a pro.
Now, Essential Protein Frequencies is adding another layer to the obsession, with playlists curated off the back of the idea that music could help maximise protein absorption. So, alongside planning your meals and counting every gram, apparently you’ll want to pay attention to what’s coming through your speakers, too.
The tracks will also feature at the Protein Frequency Listening Station — a silent disco-style pop-up in Melbourne. Visitors will be able to grab a pair of headphones, tune in and sample free smoothies, giving them a chance to test out the theory for themselves.
The idea of music assisting with your gains is a fun one to explore, but realistically, getting enough protein still comes down to what you’re eating and drinking. Thankfully, there are heaps of options that can sort you out, like Vitasoy COMPLETE PRO, a complete protein alternative milk that’s so versatile it makes it easy to get your daily dose of protein.
Each 250mL serve packs 15g of high-quality complete plant-based protein, including all nine essential amino acids your body needs but can’t produce on its own to support muscle growth, recovery and everyday performance. You can find it in the plant milk aisle and it comes in Creamy Original and Creamy Vanilla, which are both low in sugar and contain seven vitamins and minerals.
While we can’t promise your gym playlist will help your body absorb protein, getting your daily intake sorted doesn’t have to be a complicated affair.
And if you fancy giving your next smoothie a soundtrack, well, that’s between you and your headphones.
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